{"id":7516,"date":"2015-03-20T03:53:53","date_gmt":"2015-03-20T08:53:53","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7516"},"modified":"2016-10-27T03:29:28","modified_gmt":"2016-10-27T08:29:28","slug":"12-millones-de-espanoles-ya-realizan-compras-por-internet","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/12-millones-de-espanoles-ya-realizan-compras-por-internet\/","title":{"rendered":"12 millones de espa\u00f1oles  ya realizan compras por Internet"},"content":{"rendered":"<p style=\"text-align: left;\">La falta de tiempo, la comodidad, la rapidez y, de forma especial, <strong>el creciente auge de los dispositivos m\u00f3viles<\/strong> han permitido potenciar y fomentar las compras a trav\u00e9s de la red de Internet. En los \u00faltimos tiempos, las preferencias han cambiado y ya son 12 millones los espa\u00f1oles que optan por comprar en las m\u00e1s de 85.000 tiendas online que existen en nuestro pa\u00eds, seg\u00fan datos.<\/p>\n<p style=\"text-align: left;\">Hoy en d\u00eda, abrir un <a href=\"https:\/\/www.urbecom.com\">negocio ecommerce<\/a> se encuentra de moda en Espa\u00f1a, si bien \u00a0la opci\u00f3n m\u00e1s segura son los pure players, esto es, las empresas que s\u00f3lo usan \u00a0Internet como canal de venta de sus productos o servicios.<\/p>\n<p style=\"text-align: left;\">Por otra parte, en relaci\u00f3n a los \u00a0ingresos, <strong>el sector tur\u00edstico encabeza el comercio electr\u00f3nico en Espa\u00f1a<\/strong>. \u00a0No obstante, el sector que m\u00e1s ha incrementado su potencial \u00a0es la venta de prendas de vestir que ha crecido en un a\u00f1o un 90% hasta llegar a \u00a0facturar 181 millones de euros al trimestre durante el pasado 2014.<\/p>\n<p style=\"text-align: left;\">De todos modos, conviene se\u00f1alar que en este crecimiento del ecommerce existen una serie de riesgos. Hay muchas webs de comercio electr\u00f3nico que no logran rebasar los tres primeros a\u00f1os el umbral de rentabilidad preciso para continuar en el negocio y, al final,\u00a0 terminan cerrando la web. Por este motivo, el ecommerce se ha convertido <strong>en un negocio donde es sencillo empezar<\/strong>, pero tambi\u00e9n se suele fracasar.<\/p>\n<p style=\"text-align: left;\">Con el objetivo de \u00a0evitar este tipo de situaciones, los responsables de Doofinder recomiendan atender un conjunto de factores claves antes de abrir un ecommerce. As\u00ed, el contenido (textos, im\u00e1genes y\/o v\u00eddeos) \u00a0y el precio son m\u00e1s importantes que el dise\u00f1o de la p\u00e1gina web o el propio volumen del cat\u00e1logo. Asimismo, \u00a0<strong>el proceso de compra debe ser \u00e1gil, sencillo y r\u00e1pido<\/strong>.<\/p>\n<p style=\"text-align: left;\">Tambi\u00e9n resulta vital para que una p\u00e1gina web funcione conseguir equilibrar el presupuesto y destinar una buena parte para el marketing, y no solamente consumir la partida econ\u00f3mica en la <strong>elaboraci\u00f3n de la plataforma web<\/strong>.<\/p>\n<p style=\"text-align: left;\">Por \u00faltimo, el buscador de la web es fundamental para incrementar las \u00a0ventas. Por ello, conviene que funcione \u00a0adecuadamente. <a href=\"http:\/\/davidcantone.com\/conseguir-trafico-web\/\"><strong>Conseguir tr\u00e1fico hacia la web<\/strong><\/a> resulta muy caro y no basta con el SEO para lograrlo, se debe generar un CRM con base de datos para comunicarse y segmentar los compradores mediante el correo electr\u00f3nico \u00a0o SMS desde el principio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La falta de tiempo, la comodidad, la rapidez y, de forma especial, el creciente auge de los dispositivos m\u00f3viles han permitido potenciar y fomentar las compras a trav\u00e9s de la red de Internet. En los \u00faltimos tiempos, las preferencias han cambiado y ya son 12 millones los espa\u00f1oles que optan por comprar en las m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12],"tags":[1094,1095,10],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 millones de espa\u00f1oles ya realizan compras por Internet - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/12-millones-de-espanoles-ya-realizan-compras-por-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 millones de espa\u00f1oles ya realizan compras por Internet - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"La falta de tiempo, la comodidad, la rapidez y, de forma especial, el creciente auge de los dispositivos m\u00f3viles han permitido potenciar y fomentar las compras a trav\u00e9s de la red de Internet. 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