{"id":7526,"date":"2015-03-26T04:22:24","date_gmt":"2015-03-26T09:22:24","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7526"},"modified":"2016-10-27T03:27:42","modified_gmt":"2016-10-27T08:27:42","slug":"como-dirigir-un-negocio-de-ecommerce-con-exito","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/como-dirigir-un-negocio-de-ecommerce-con-exito\/","title":{"rendered":"C\u00f3mo dirigir un negocio de ecommerce con \u00e9xito"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>Un portal de comercio electr\u00f3nico<\/strong> se trata de un negocio <em>retail<\/em> cuyo escaparate es una p\u00e1gina web que abre los 365 d\u00edas a todas las horas. La red de de Internet ofrece la oportunidad de llegar a nuevos clientes, de fidelizar a los actuales y tambi\u00e9n de internacionalizarse de manera r\u00e1pida y econ\u00f3mica. \u00a0Sin embargo, vender por Internet no es algo sencillo. Por ello, conviene tener en cuenta una serie de aspectos para que un negocio de \u2018ecommerce\u201d tenga \u00e9xito.<\/p>\n<p style=\"text-align: left;\">En primer lugar, un punto clave a la hora de abordar un proyecto de comercio electr\u00f3nico es <strong>conocer la <a href=\"https:\/\/www.urbecom.com\/es\/proteccion-datos-tienda-virtual\">normativa legal<\/a><\/strong> adecuada para cada caso.\u00a0 De este modo, uno se evitar\u00eda retrasos y contratiempos inesperados.<\/p>\n<p style=\"text-align: left;\">Luego, habr\u00eda que definir la <a href=\"https:\/\/www.urbecom.com\/blog\/consejos-para-que-tus-ofertas-funcionen\/\">oferta de productos<\/a>, una tarea en la que se deben tener en cuenta varios elementos como la pol\u00edtica de precios, la obtenci\u00f3n de im\u00e1genes y la descripci\u00f3n de las mismas.<\/p>\n<p style=\"text-align: left;\">A continuaci\u00f3n, se debe concretar la estrategia de captaci\u00f3n de clientes, muy ligada a los recursos disponibles para ponerla en marcha. Se puede optar por una visi\u00f3n global\u00a0 que se base\u00a0 en una <a href=\"http:\/\/www.timetomarketcompany.com\/estrategias_de_marketing.pdf\">estrategia de Marketing Multicanal<\/a>, en la que <strong>el contenido tiene un lugar clave<\/strong>. A partir de aqu\u00ed,\u00a0 el cliente debe escoger los medios que mejor se adapten a sus condiciones como\u00a0 posicionamiento org\u00e1nico en buscadores (SEO), campa\u00f1as de pago en buscadores (SEM), presencia en medios sociales o\u00a0 bien email marketing.<\/p>\n<p style=\"text-align: left;\">Por otro lado, la log\u00edstica puede llegar a ser un problema. As\u00ed que se recomienda mantener unos m\u00e1rgenes estables a pesar de los picos de demanda, sin dejar de ser competitivo en los precios. <strong>El consumidor espa\u00f1ol es bastante al\u00e9rgico<\/strong> a los costes de env\u00edo pero, a la vez, muy exigente en relaci\u00f3n la rapidez y la calidad en las entregas.<\/p>\n<p style=\"text-align: left;\">Asimismo, existen diferentes estrategias para aumentar las ventas en el mundo online. Las <a href=\"http:\/\/www.todostartups.com\/\">startup<\/a> cuyo modelo de negocio depende de llegar a \u00a0una masa cr\u00edtica de millones de usuarios precisan de unas elevadas inversiones en m\u00e1rketing, \u00a0en tanto que comercios con unos mejores m\u00e1rgenes y un p\u00fablico muy concreto se apoyan tambi\u00e9n en<strong> t\u00e1cticas de SEO, SEM o campa\u00f1as puntuales<\/strong> en portales de compras colectivas, dependen \u00a0mucho\u00a0 m\u00e1s boca a oreja.<\/p>\n<p style=\"text-align: left;\">Tambi\u00e9n Internet, por s\u00ed mismo, es un mundo extens\u00edsimo, donde <strong>conviven numerosas estrategias y modelos de negocio<\/strong>. En las redes sociales se pueden vender productos, mas se utilizan sobre todo para crear una <a href=\"https:\/\/www.urbecom.com\/blog\/de-la-venta-directa-a-la-imagen-de-marca\/\">imagen de marca<\/a> determinada, y para redirigir tr\u00e1fico a la p\u00e1gina web. Incluso una aplicaci\u00f3n \u00a0m\u00f3vil ayuda a \u00a0fidelizar a una parte de los clientes.<\/p>\n<p style=\"text-align: left;\">Por \u00faltimo, hay que indicar que a pesar de lo complicado que pueda parecer el proceso de venta en Internet, no hay que venirse abajo: las reglas del juego han cambiado, y quien se adapte al flamante <strong>mantra \u201cSOLOMO\u201d (Social, Local y M\u00f3vil)<\/strong> ser\u00e1 quien consiga\u00a0 que su negocio crezca mucho m\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un portal de comercio electr\u00f3nico se trata de un negocio retail cuyo escaparate es una p\u00e1gina web que abre los 365 d\u00edas a todas las horas. La red de de Internet ofrece la oportunidad de llegar a nuevos clientes, de fidelizar a los actuales y tambi\u00e9n de internacionalizarse de manera r\u00e1pida y econ\u00f3mica. \u00a0Sin embargo, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12],"tags":[160,1097,1096,37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo dirigir un negocio de ecommerce con \u00e9xito - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/como-dirigir-un-negocio-de-ecommerce-con-exito\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo dirigir un negocio de ecommerce con \u00e9xito - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Un portal de comercio electr\u00f3nico se trata de un negocio retail cuyo escaparate es una p\u00e1gina web que abre los 365 d\u00edas a todas las horas. La red de de Internet ofrece la oportunidad de llegar a nuevos clientes, de fidelizar a los actuales y tambi\u00e9n de internacionalizarse de manera r\u00e1pida y econ\u00f3mica. \u00a0Sin embargo, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/como-dirigir-un-negocio-de-ecommerce-con-exito\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-26T09:22:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-27T08:27:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/03\/26-03-2015_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"urbeCOM Ecomercio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/como-dirigir-un-negocio-de-ecommerce-con-exito\/#primaryimage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/03\/26-03-2015_1.jpg\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/03\/26-03-2015_1.jpg\",\"width\":800,\"height\":300,\"caption\":\"como-dirigir-un-negocio-de-ecommerce-con-exito\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/como-dirigir-un-negocio-de-ecommerce-con-exito\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/como-dirigir-un-negocio-de-ecommerce-con-exito\/\",\"name\":\"C\u00f3mo dirigir un negocio de ecommerce con \u00e9xito - 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