{"id":7571,"date":"2015-05-01T02:41:49","date_gmt":"2015-05-01T07:41:49","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7571"},"modified":"2016-10-27T03:20:30","modified_gmt":"2016-10-27T08:20:30","slug":"la-penalizacion-google-web-responsive","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/la-penalizacion-google-web-responsive\/","title":{"rendered":"La penalizaci\u00f3n Google Web responsive"},"content":{"rendered":"

Desde el 21 de abril de 2015, \u00a0los sitios web que no dispongan de un dise\u00f1o responsive\u00a0se ver\u00e1n afectados por la flamante actualizaci\u00f3n de su algoritmo en el cual los sites que no se encuentren optimizados para los dispositivos m\u00f3viles<\/strong> perder\u00e1n posicionamiento en los importantes resultados de b\u00fasqueda de Google hechos desde\u00a0estos modernos dispositivos, lo que \u00a0repercutir\u00e1 \u00a0de forma negativa \u00a0en el nivel de visibilidad y, por lo tanto, \u00a0en la tasa de captaci\u00f3n de tr\u00e1fico org\u00e1nico<\/a>.<\/p>\n

Google ha afirmado que el dise\u00f1o responsive es\u00a0 un factor fundamental en el posicionamiento SEO<\/strong> de las p\u00e1ginas web. As\u00ed, su fin principal pasa por ofrecer una mejor experiencia de usuario mediante la navegaci\u00f3n web por medio de los dispositivos m\u00f3viles, que los lleve a lograr los resultados m\u00e1s pertinentes y oportunos independientemente de si es un sitio web o una aplicaci\u00f3n.<\/p>\n

Google viene\u00a0 a justificar esta nueva\u00a0medida en la necesidad de adaptar los algoritmos de su buscador a estos modernos patrones de uso, facilitando de esta manera la b\u00fasqueda de contenido \u00fatil adaptado a \u00a0los tel\u00e9fonos m\u00f3viles,<\/strong> adem\u00e1s de la indexaci\u00f3n de aplicaciones.<\/p>\n

\u00bfQu\u00e9 es un dise\u00f1o responsive?<\/b><\/h3>\n

Es aquel que adapta el contenido de una p\u00e1gina web a la pantalla de los tel\u00e9fonos inteligentes y tabletas. Google obliga a las p\u00e1ginas webs a ser responsive<\/a>, esto es, a adaptarse a cada tipo de dispositivo. Estamos antes el buscador m\u00e1s usado del planeta, por lo que no redise\u00f1ar la web de una empresa provocar\u00e1 para una p\u00e9rdida importante de clientes potenciales.<\/p>\n

\u00bfC\u00f3mo se sabe si una\u00a0 p\u00e1gina web es responsive?<\/b><\/h3>\n

Google ha puesto a disposici\u00f3n de las empresas que cuentan con \u00a0un sitio en Internet una plataforma en la cual, a trav\u00e9s\u00a0 la realizaci\u00f3n de un simple test gratuito,<\/strong> se sabe\u00a0si una p\u00e1gina web cumple las caracter\u00edsticas m\u00ednimas de ser responsive.<\/p>\n

De este modo, los propietarios de las diferentes p\u00e1ginas podr\u00e1n conocer si encuentran adaptadas al sistema entrando en la p\u00e1gina habilitada por el buscador Google, introduciendo simplemente la URL o direcci\u00f3n<\/strong> de la web a analizar. El buscador dar\u00e1 la informaci\u00f3n en unos escasos segundos.<\/p>\n

\u00bfC\u00f3mo se puede adaptar la \u00a0web a los tel\u00e9fonos m\u00f3viles?<\/b><\/h3>\n

Los \u00faltimos estudios de tr\u00e1fico web aseguran que los tel\u00e9fonos m\u00f3viles son los dispositivos m\u00e1s utilizados para conectarse a la red de\u00a0 Internet,\u00a0por delante incluso de los ordenadores. Por ello, para no perder clientes<\/a>,\u00a0 habr\u00e1 que adaptar la web a los tel\u00e9fonos inteligentes y tabletas.\u00a0 Tambi\u00e9n se puede aprovechar para captar nuevos clientes de la competencia, al mover ficha antes del\u00a0cercano apag\u00f3n m\u00f3vil de Google.<\/p>\n

Por \u00faltimo, conviene conocer las caracter\u00edsticas web responsive <\/b><\/h3>\n
    \n
  • El contenido de la web se adapta muy bien al tama\u00f1o de la pantalla de cada dispositivo.<\/li>\n<\/ul>\n
      \n
    • Permite reducir bastante \u00a0el tiempo de desarrollo.<\/li>\n<\/ul>\n
        \n
      • Evita los contenidos duplicados.<\/li>\n<\/ul>\n
          \n
        • Incrementa la viralidad de los contenidos con el fin de que puedan llegar a muchas personas a trav\u00e9s de la red y puedan ser compartidos m\u00e1s r\u00e1pida y naturalmente.<\/li>\n<\/ul>\n
            \n
          • Facilita la navegaci\u00f3n a los usuarios de Internet que se conectan mediante los dispositivos m\u00f3viles.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

            Desde el 21 de abril de 2015, \u00a0los sitios web que no dispongan de un dise\u00f1o responsive\u00a0se ver\u00e1n afectados por la flamante actualizaci\u00f3n de su algoritmo en el cual los sites que no se encuentren optimizados para los dispositivos m\u00f3viles perder\u00e1n posicionamiento en los importantes resultados de b\u00fasqueda de Google hechos desde\u00a0estos modernos dispositivos, lo […]<\/p>\n","protected":false},"author":1,"featured_media":7574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,12],"tags":[1118,1119,1120,1117],"yoast_head":"\nLa penalizaci\u00f3n Google Web responsive - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/la-penalizacion-google-web-responsive\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La penalizaci\u00f3n Google Web responsive - 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