{"id":7593,"date":"2015-05-12T00:35:34","date_gmt":"2015-05-12T05:35:34","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7593"},"modified":"2016-10-27T03:18:16","modified_gmt":"2016-10-27T08:18:16","slug":"que-es-el-marketing-de-atraccion","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/que-es-el-marketing-de-atraccion\/","title":{"rendered":"\u00bfQu\u00e9 es el marketing de atracci\u00f3n?"},"content":{"rendered":"<p style=\"text-align: left;\">Hoy en d\u00eda, el Marketing de atracci\u00f3n se basa en el concepto de <a href=\"https:\/\/www.urbecom.com\/blog\/10-consejos-para-hacer-crecer-tu-base-de-datos-de-clientes\">captar la atenci\u00f3n de clientes potenciales<\/a>, siendo sencillo \u00a0de encontrar y atrayendo clientes a una <a href=\"https:\/\/www.urbecom.com\"><strong>p\u00e1gina web de venta online<\/strong><\/a> a trav\u00e9s de la producci\u00f3n de contenido de valor para los mismos.<\/p>\n<p style=\"text-align: left;\">As\u00ed, el\u00a0Marketing de atracci\u00f3n\u00a0se trata de una metodolog\u00eda de atracci\u00f3n de la atenci\u00f3n del consumidor que se centra en dirigir el tr\u00e1fico relevante a <strong>una tienda virtual<\/strong>, a la conversi\u00f3n de este tr\u00e1fico en leads y, finalmente, a transformar estas oportunidades en <strong>ventas online y beneficios<\/strong>.<\/p>\n<p style=\"text-align: left;\">Entonces, el Marketing de atracci\u00f3n plantea que dejen de perseguir a sus futuros consumidores o clientes como hace un animal hambriento tras una presa. El Marketing de atracci\u00f3n <strong>desea llegar al cliente con otro tipo de mensaje diferente<\/strong>.<\/p>\n<p style=\"text-align: left;\">Se busca un mensaje que ya no se encuentra repleto de <a href=\"https:\/\/www.urbecom.com\/blog\/consejos-con-las-newsletters\/\">ofertas y promociones<\/a>, sino de informaci\u00f3n que sea verdaderamente \u00fatil par el consumidor y que le permite comprar mucho con mayor criterio.\u00a0 Se quiere crear un mensaje que posibilite acercarse a los clientes de una manera no intrusiva.<\/p>\n<p style=\"text-align: left;\">Actualmente, la publicidad tradicional se encuentra en declive,\u00a0 con lo que\u00a0 el cliente\/consumidor quiere tener un papel mucho m\u00e1s activo en la elecci\u00f3n de los productos y servicios. Entonces, \u00a0el <a href=\"https:\/\/www.urbecom.com\/blog\/5-consejos-para-una-campana-mobile-marketing-que-funciona\/\">Marketing de atracci\u00f3n est\u00e1 basado en que consumidor\/cliente<\/a> es el que llega al producto o servicio mediante las redes sociales o de Internet atra\u00eddo por un mensaje que engancha, por unas buenas recomendaciones de otros consumidores o bien por los contenidos de alta calidad \u00a0que han logrado captar su atenci\u00f3n. Por eso, al cliente de ahora no se le vende sino que es necesario conquistarle como un cliente satisfecho.<\/p>\n<p style=\"text-align: left;\">Por lo tanto, el Marketing de atracci\u00f3n busca captar la curiosidad del consumidor ense\u00f1\u00e1ndole <strong>las ventajas\u00a0 de los productos que se quieren vender<\/strong> incluso antes de que lo vaya a comprar.<\/p>\n<p style=\"text-align: left;\">Esto es, en vez de centrarse directamente en la <strong>venta online<\/strong>, se le informa de c\u00f3mo le pueden ayudar en su vida personal o laboral los \u00a0productos o los servicios, de manera que\u00a0 se despierte el inter\u00e9s por <strong>comprar en tu tienda online<\/strong>.<\/p>\n<p style=\"text-align: left;\">Las <strong>cuestiones m\u00e1s importantes<\/strong> para llevar a cabo con \u00e9xito el <strong>Marketing de Atracci\u00f3n dentro de tu sitio web<\/strong> ser\u00edan las siguientes:<\/p>\n<p style=\"text-align: left;\"><strong>CREAR.<\/strong> Hay que \u00a0<strong>crear<\/strong> <a href=\"https:\/\/www.urbecom.com\/blog\/por-que-no-llenar-tu-web-con-contenidos-spineados\/\">contenido de valor<\/a> para el consumidor mediante art\u00edculos, videos,\u00a0 im\u00e1genes o cualquier otra manera dentro de tu <strong>tienda virtual<\/strong>.<\/p>\n<p style=\"text-align: left;\"><strong>OPTIMIZAR:<\/strong> Para que los potenciales clientes puedan encontrar un producto o servicio dentro de tu <strong>sitio web de venta online<\/strong> hay que <a href=\"https:\/\/www.urbecom.com\/blog\/posicionamiento-web-para-tiendas-online\/\">posicionarse en los buscadores <\/a>pues cuanto mejor posicionado est\u00e9 el negocio m\u00e1s atracci\u00f3n se conseguir\u00e1.<\/p>\n<p style=\"text-align: left;\"><strong>PROMOCIONAR:<\/strong> A trav\u00e9s de las <strong>redes sociales<\/strong> se puede \u00a0generar un contacto en tiempo real con el p\u00fablico y atraer su atenci\u00f3n de forma brillante. Se trata de interactuar con los interesados.<\/p>\n<p style=\"text-align: left;\"><strong>CONVERTIR:<\/strong> Transformar el tr\u00e1fico y el inter\u00e9s creado en ventas resulta fundamental para <strong>vender por internet<\/strong>. As\u00ed, hay que determinar el retorno real de los esfuerzos. Aunque toda la labor de creaci\u00f3n, promoci\u00f3n y atenci\u00f3n personal son \u201cgratis\u201d precisan de una dedicaci\u00f3n e inversi\u00f3n bastante importante en tiempo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, el Marketing de atracci\u00f3n se basa en el concepto de captar la atenci\u00f3n de clientes potenciales, siendo sencillo \u00a0de encontrar y atrayendo clientes a una p\u00e1gina web de venta online a trav\u00e9s de la producci\u00f3n de contenido de valor para los mismos. As\u00ed, el\u00a0Marketing de atracci\u00f3n\u00a0se trata de una metodolog\u00eda de atracci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12],"tags":[1129,1128,1127,37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el marketing de atracci\u00f3n? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/que-es-el-marketing-de-atraccion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el marketing de atracci\u00f3n? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Hoy en d\u00eda, el Marketing de atracci\u00f3n se basa en el concepto de captar la atenci\u00f3n de clientes potenciales, siendo sencillo \u00a0de encontrar y atrayendo clientes a una p\u00e1gina web de venta online a trav\u00e9s de la producci\u00f3n de contenido de valor para los mismos. 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