{"id":7628,"date":"2015-05-21T12:01:41","date_gmt":"2015-05-21T17:01:41","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7628"},"modified":"2016-10-27T03:15:43","modified_gmt":"2016-10-27T08:15:43","slug":"abandono-carritos-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/","title":{"rendered":"El abandono de carritos online se da casi en el  90% de los clientes de eCommerce"},"content":{"rendered":"<p style=\"text-align: left;\">Se atraes <strong>tr\u00e1fico a <a href=\"https:\/\/www.urbecom.com\/es\/crear-tienda-online\">tu negocio de eCommerce<\/a><\/strong>, se logra que los visitantes de tu tienda online se interesen por tus productos y servicios, les gusta tus ofertas y justo en \u00a0ese momento, \u00a0<strong>cuando ya se piensa que la venta ser\u00e1 un \u00e9xito<\/strong> la operaci\u00f3n se puede caer por varios motivos. Este hecho es palpable en muchas <strong>empresas de comercio electr\u00f3nico<\/strong> de todo el mundo, que har\u00edan lo que fuera \u00a0por evitar los tan temidos <strong>carritos abandonados<\/strong>.<\/p>\n<p style=\"text-align: left;\">Los\u00a0 carritos abandonados <strong>son una terrible lacra<\/strong> que lastra el d\u00eda a d\u00eda de muchas tiendas virutales, y que se estudia y se habla de ellos en muchos lugares. Ahora, una moderna investigaci\u00f3n que busca aportar todav\u00eda m\u00e1s\u00a0 luz sobre este tema.<\/p>\n<p style=\"text-align: left;\">De este modo, casi 9 de cada 10 personas abandona su compra <strong>en las tiendas online de electr\u00f3nica<\/strong>. Asimismo, en lo relacionado\u00a0 con los <strong>sitios web de finanzas<\/strong> esta tasa llega hasta el 95%, en tanto que los <strong>Ecommerce de formaci\u00f3n online<\/strong> se estima que el abandono se da \u00a0en un 92% de los usuarios dentro del sitio web.<\/p>\n<p style=\"text-align: left;\">Todo ello se puede ver en un reciente estudio realizado por la empresa brit\u00e1nica Ve Interactive, que se basa en la \u00a0informaci\u00f3n de m\u00e1s de 250 empresas eCommerce espa\u00f1olas de sectores como el turismo, los bienes de consumo o la electr\u00f3nica.<\/p>\n<p style=\"text-align: left;\">La investigaci\u00f3n\u00a0 recoge un conjunto de <strong>estad\u00edsticas de abandono en eCommerce<\/strong> de diferentes sectores as\u00ed como otras estad\u00edsticas que se relacionan con el <a href=\"https:\/\/www.urbecom.com\/blog\/el-proceso-de-comprar-y-vender-a-traves-de-tiendas-online\/\"><strong>proceso de compra en una tienda online<\/strong><\/a>, como \u00a0pueden ser los formularios de registro online que pierden hoy en d\u00eda un 1% de conversi\u00f3n por cada campo extra a completar.<\/p>\n<p style=\"text-align: left;\">Adem\u00e1s, el estudio expone c\u00f3mo <strong>el abandono sigue siendo uno de los problemas m\u00e1s notables en la venta por internet<\/strong>, que afecta sobre todo a sectores como las finanzas o la formaci\u00f3n y que en ning\u00fan caso son menores al 80%.<\/p>\n<p style=\"text-align: left;\">En definitiva, el proceso de compra en una tienda virtual <strong>es uno de los puntos m\u00e1s importantes<\/strong> dentro de la \u00a0completa y variada estrategia global de venta de un e-commerce. As\u00ed, en un negocio online de nada servir\u00e1 todo el esfuerzo invertido y <a href=\"https:\/\/www.urbecom.com\/blog\/consejos-para-mejorar-el-seo-de-tu-tienda-online\/\">realizado\u00a0 en un SEO<\/a> y en un conjunto <a href=\"https:\/\/www.urbecom.com\/blog\/que-es-social-ecommerce\/\">estrategias de social media <\/a>si la tasa de abandono del carrito es demasiado alta. Se trata de un problema muy grave y que <strong>da\u00f1a mucho al comercio electr\u00f3nico<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se atraes tr\u00e1fico a tu negocio de eCommerce, se logra que los visitantes de tu tienda online se interesen por tus productos y servicios, les gusta tus ofertas y justo en \u00a0ese momento, \u00a0cuando ya se piensa que la venta ser\u00e1 un \u00e9xito la operaci\u00f3n se puede caer por varios motivos. Este hecho es palpable [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,12],"tags":[1140,1141,1142],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El abandono de carritos online se da casi en el 90% de los clientes de eCommerce - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El abandono de carritos online se da casi en el 90% de los clientes de eCommerce - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Se atraes tr\u00e1fico a tu negocio de eCommerce, se logra que los visitantes de tu tienda online se interesen por tus productos y servicios, les gusta tus ofertas y justo en \u00a0ese momento, \u00a0cuando ya se piensa que la venta ser\u00e1 un \u00e9xito la operaci\u00f3n se puede caer por varios motivos. Este hecho es palpable [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-21T17:01:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-27T08:15:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/05\/21-05-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"urbeCOM Ecomercio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#primaryimage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/05\/21-05-2015.jpg\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/05\/21-05-2015.jpg\",\"width\":800,\"height\":300,\"caption\":\"abandono-carritos-tienda-online\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/\",\"name\":\"El abandono de carritos online se da casi en el 90% de los clientes de eCommerce - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#primaryimage\"},\"datePublished\":\"2015-05-21T17:01:41+00:00\",\"dateModified\":\"2016-10-27T08:15:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El abandono de carritos online se da casi en el 90% de los clientes de eCommerce\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\"},\"headline\":\"El abandono de carritos online se da casi en el 90% de los clientes de eCommerce\",\"datePublished\":\"2015-05-21T17:01:41+00:00\",\"dateModified\":\"2016-10-27T08:15:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#webpage\"},\"wordCount\":429,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/05\/21-05-2015.jpg\",\"keywords\":[\"abandono del carrito en tienda online\",\"abandono del carrito online\",\"evitar el abandono del carrito\"],\"articleSection\":[\"Comercio Electr\u00f3nico\",\"noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\",\"name\":\"urbeCOM Ecomercio\",\"sameAs\":[\"https:\/\/plus.google.com\/+Urbecomsl\/posts\"],\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El abandono de carritos online se da casi en el 90% de los clientes de eCommerce - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/","og_locale":"es_ES","og_type":"article","og_title":"El abandono de carritos online se da casi en el 90% de los clientes de eCommerce - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","og_description":"Se atraes tr\u00e1fico a tu negocio de eCommerce, se logra que los visitantes de tu tienda online se interesen por tus productos y servicios, les gusta tus ofertas y justo en \u00a0ese momento, \u00a0cuando ya se piensa que la venta ser\u00e1 un \u00e9xito la operaci\u00f3n se puede caer por varios motivos. Este hecho es palpable [&hellip;]","og_url":"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2015-05-21T17:01:41+00:00","article_modified_time":"2016-10-27T08:15:43+00:00","og_image":[{"width":800,"height":300,"url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/05\/21-05-2015.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"urbeCOM Ecomercio","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#primaryimage","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/05\/21-05-2015.jpg","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/05\/21-05-2015.jpg","width":800,"height":300,"caption":"abandono-carritos-tienda-online"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/","name":"El abandono de carritos online se da casi en el 90% de los clientes de eCommerce - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#primaryimage"},"datePublished":"2015-05-21T17:01:41+00:00","dateModified":"2016-10-27T08:15:43+00:00","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"El abandono de carritos online se da casi en el 90% de los clientes de eCommerce"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de"},"headline":"El abandono de carritos online se da casi en el 90% de los clientes de eCommerce","datePublished":"2015-05-21T17:01:41+00:00","dateModified":"2016-10-27T08:15:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#webpage"},"wordCount":429,"commentCount":0,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2015\/05\/21-05-2015.jpg","keywords":["abandono del carrito en tienda online","abandono del carrito online","evitar el abandono del carrito"],"articleSection":["Comercio Electr\u00f3nico","noticias"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.urbecom.com\/blog\/abandono-carritos-tienda-online\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de","name":"urbeCOM Ecomercio","sameAs":["https:\/\/plus.google.com\/+Urbecomsl\/posts"],"url":"https:\/\/www.urbecom.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/7628"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=7628"}],"version-history":[{"count":6,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/7628\/revisions"}],"predecessor-version":[{"id":8263,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/7628\/revisions\/8263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media\/7630"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=7628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=7628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=7628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}