{"id":7654,"date":"2015-05-31T04:54:03","date_gmt":"2015-05-31T09:54:03","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7654"},"modified":"2016-10-27T03:12:49","modified_gmt":"2016-10-27T08:12:49","slug":"inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/inbound-marketing\/","title":{"rendered":"Un \u201cPalabro\u201d de moda: Inbound Marketing"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"justify\">El <strong>Inbound Marketing<\/strong> es un t\u00e9rmino que se ha puesto de moda en el entorno digital actual pero, <strong>\u00bfen qu\u00e9 consiste exactamente?<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"justify\">Inbound Marketing, tambi\u00e9n conocido como marketing de atracci\u00f3n, como la propia palabra indica, consiste en hacer que sea el usuario el que te encuentre a ti, para ello se basa en acciones de marketing digital como el <strong><a href=\"https:\/\/www.urbecom.com\/es\/posicionamiento-web-tienda-online\">SEO<\/a><\/strong>, el <strong>marketing de contenidos<\/strong>, la presencia en <strong><a href=\"https:\/\/www.urbecom.com\/es\/tienda-en-facebook\">Redes Sociales<\/a><\/strong>, la generaci\u00f3n de leads y la <a href=\"https:\/\/www.urbecom.com\/blog\/si-tienes-analytics-u-otros-servicios-estadisticos-en-espana-debes-cumplir-la-ley-de-cookies-sabes-como\/\">anal\u00edtica web<\/a>.<\/p>\n<p style=\"text-align: left;\"><strong>Claves del Inbound Marketing:<\/strong><\/p>\n<ul>\n<li>\n<p style=\"text-align: left;\" align=\"justify\"><strong>Creaci\u00f3n de contenidos web <\/strong>: Un contenido optimizado dentro la p\u00e1gina web que responda a las preguntas y necesidades b\u00e1sicas de los clientes. Por contenido no solo hay que entender el texto propiamente dicho sino <a href=\"https:\/\/www.urbecom.com\/blog\/hacer-buenas-landing-page-para-tu-tienda-online\/\">landings pages<\/a> optimizadas, im\u00e1genes, v\u00eddeos, etc.<\/p>\n<\/li>\n<li style=\"text-align: left;\">\n<p align=\"justify\"><strong>Personalizaci\u00f3n<\/strong>: A medida que aprendamos m\u00e1s acerca de los clientes potenciales de nuestra tienda online, debemos personalizar mejor los mensajes para adecuarlos a sus necesidades espec\u00edficas.<\/p>\n<\/li>\n<li>\n<p style=\"text-align: left;\" align=\"justify\"><strong>Viralizaci\u00f3n<\/strong>: En las redes sociales interactuamos directamente con nuestro target, tanto si ya es cliente como si a\u00fan no lo es. Hay que aprovechar el tir\u00f3n de las redes sociales para conseguir que usuarios afines a nuestro Ecommerce, que se han interesado en \u00e9l anteriormente, valoren positivamente\u00a0 e incluso compartan ese contenido en otros canales.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\" align=\"justify\">Podemos decir que Inbound Marketing \u00a0puede resumirse en cuatro palabras: <strong>crear, optimizar, dinamizar y convertir.<\/strong><\/p>\n<p style=\"text-align: left;\">Todo est\u00e1 en la red \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Inbound Marketing es un t\u00e9rmino que se ha puesto de moda en el entorno digital actual pero, \u00bfen qu\u00e9 consiste exactamente? Inbound Marketing, tambi\u00e9n conocido como marketing de atracci\u00f3n, como la propia palabra indica, consiste en hacer que sea el usuario el que te encuentre a ti, para ello se basa en acciones de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un \u201cPalabro\u201d de moda: Inbound Marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un \u201cPalabro\u201d de moda: Inbound Marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"El Inbound Marketing es un t\u00e9rmino que se ha puesto de moda en el entorno digital actual pero, \u00bfen qu\u00e9 consiste exactamente? 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