{"id":7681,"date":"2015-06-16T00:19:21","date_gmt":"2015-06-16T05:19:21","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7681"},"modified":"2016-10-27T03:09:50","modified_gmt":"2016-10-27T08:09:50","slug":"email-marketing-tienda-virtual","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/email-marketing-tienda-virtual\/","title":{"rendered":"C\u00f3mo hacer que se abran el m\u00e1ximo de correos de email marketing"},"content":{"rendered":"<p style=\"text-align: left;\">El email es una poderosa v\u00eda de marketing online que debes que tener en cuenta a la hora de <a href=\"https:\/\/www.urbecom.com\">crear una tienda online<\/a>. Esta herramienta est\u00e1 al alcance de todo emprendedor por ser <strong>un servicio bastante econ\u00f3mico<\/strong>, con un rating superior a un buen n\u00famero de acciones de <a href=\"https:\/\/www.urbecom.com\/blog\/inbound-marketing\/\">marketing en internet<\/a>. Se trata de una alternativa bastante rentable seg\u00fan el pat\u00f3n costo\/beneficio.<\/p>\n<p style=\"text-align: left;\">As\u00ed, el marketing por correo electr\u00f3nico es tan valioso como barato para los propietarios de peque\u00f1as tiendas online que buscan un constante reconocimiento de su marca o producto, contactar con clientes anteriores e incluso <strong>acercarse a los consumidores potenciales.<\/strong><\/p>\n<p style=\"text-align: left;\">Las campa\u00f1as de e-mail marketing <strong>resultan bastante efectivas<\/strong> cuando se consigue <a href=\"https:\/\/www.urbecom.com\/blog\/la-importancia-de-la-opinion-del-cliente-en-ecommerce\/\">comunicarse con los clientes<\/a>. Cuando se env\u00eda un email, el objetivo es que dicho correo electr\u00f3nico se abra y se lea. Pero en el caso del marketing se busca algo m\u00e1s: se trata que el usuario interaccione con el email. El gran objetivo ser\u00e1 que el receptor haga clic, busque informaci\u00f3n, haga una compra en internet, una reserva online, etc.<\/p>\n<p style=\"text-align: left;\">La mejor manera de conseguir el objetivo fundamental que se busca a trav\u00e9s del env\u00edo de un correo electr\u00f3nico a posibles clientes potenciales de tu tienda virtual se basa en muchas ocasiones en estudiar la l\u00ednea del asunto. <strong>Esta frase marcar\u00e1 la diferencia<\/strong> entre unos buenos ratios de apertura (Open Rate) o una p\u00e9rdida de tiempo y un fracaso total.<\/p>\n<p style=\"text-align: left;\">As\u00ed, la clave reside en el titular del email, es decir, el asunto. <strong>Cuando se redacta el asunto del correo electr\u00f3nico<\/strong> hay que dedicarle mucho tiempo y atenci\u00f3n pues ser\u00e1 lo primero que se lea y, sobre todo, lo m\u00e1s le\u00eddo. Muchos no pasar\u00e1n del asunto y entonces la venta online ser\u00e1 un fracaso. Hay que enganchar como sea con el asunto. Los mejores asuntos dicen de qu\u00e9 va el <a href=\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/\">contenido del email<\/a>, mientras que los peores asuntos venden el contenido del correo electr\u00f3nico.<\/p>\n<p style=\"text-align: left;\">Os dejo una serie de <strong>consejos para conseguir que se abra un email de marketing<\/strong>:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: left;\">No utilizar m\u00e1s de 50 caracteres. El asunto tiene que ser explicativo del contenido del email, as\u00ed como preciso. Por ello, debe redactarse con un orden: <strong>lo importante va al principio<\/strong>, se debe ir de m\u00e1s a menos en el contenido.<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>No se debe abusar de las may\u00fasculas ni los signos de interrogaci\u00f3n o exclamaci\u00f3n pues se corre el riesgo de que email sea catalogado como spam.<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>Con el paso del tiempo, utilizar el mismo asunto puede llegar a ocasionar un declive en la tasa de apertura. Por eso, <strong>se debe modificar el asunto con cierta regularidad.<\/strong><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: left;\">La segmentaci\u00f3n juega un papel vital en la tasa de apertura. Hay que buscar en la base de datos de tu tienda virtual, para lograr una mejor personalizaci\u00f3n.<\/li>\n<li style=\"text-align: left;\">Se debe cuidar la frecuencia de env\u00edos, <strong>no se puede abusar de la paciencia del potencial cliente.<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: left;\">Se tienen que <a href=\"https:\/\/www.urbecom.com\/blog\/conseguir-una-lista-%E2%80%9Climpia%E2%80%9D-de-emails-para-una-campana-de-email-marketing\/\">limpiar las listas de forma peri\u00f3dica<\/a> de los suscriptores de tu negocio online. Se deben identificar los rebotes (Hard y Soft) y eliminarlos para que los Open Rate suban con poco esfuerzo. Se debe realizar un mantenimiento peri\u00f3dico de la base de datos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El email es una poderosa v\u00eda de marketing online que debes que tener en cuenta a la hora de crear una tienda online. Esta herramienta est\u00e1 al alcance de todo emprendedor por ser un servicio bastante econ\u00f3mico, con un rating superior a un buen n\u00famero de acciones de marketing en internet. Se trata de una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12],"tags":[1165,1167,1166,37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo hacer que se abran el m\u00e1ximo de correos de email marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/email-marketing-tienda-virtual\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo hacer que se abran el m\u00e1ximo de correos de email marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"El email es una poderosa v\u00eda de marketing online que debes que tener en cuenta a la hora de crear una tienda online. 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