{"id":7703,"date":"2015-06-24T00:22:29","date_gmt":"2015-06-24T05:22:29","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7703"},"modified":"2016-10-27T03:09:09","modified_gmt":"2016-10-27T08:09:09","slug":"desafio-comercio-electronico-farmacia-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/desafio-comercio-electronico-farmacia-online\/","title":{"rendered":"El siguiente desaf\u00edo del comercio electr\u00f3nico: farmacias online"},"content":{"rendered":"<p style=\"text-align: left;\">El pr\u00f3ximo lunes 1 de junio era la fecha elegida por la administraci\u00f3n espa\u00f1ola para que <strong>entrase en vigor la nueva normativa<\/strong> que repercute en la venta online de productos farmac\u00e9uticos. No obstante, se va a posponer, si bien terminar\u00e1 llegando. Cuando se ponga en marcha, provocar\u00e1 que se <strong>abra un mercado de variadas y amplias oportunidades<\/strong> para <a href=\"https:\/\/www.urbecom.com\">crear una tienda virtual<\/a> relacionada con este sector.<\/p>\n<p style=\"text-align: left;\">Hasta hoy en d\u00eda, se permite vender en internet productos de parafarmacia, <strong>un segmento con un gran potencial y que en Espa\u00f1a aumenta cada d\u00eda<\/strong>. As\u00ed, durante el pasado a\u00f1o, el volumen estimado de venta online de parafarmacia acumul\u00f3 un valor de mercado de unos 50 millones de euros en Espa\u00f1a, muy por debajo de pa\u00edses como Alemania con 1.400 millones de euros y Estados Unidos de Norteam\u00e9rica con 4.000 millones de d\u00f3lares.<\/p>\n<p style=\"text-align: left;\">La farmaonline se erige como <strong><a href=\"https:\/\/www.urbecom.com\/blog\/situacion-del-comercio-electronico-en-el-mundo\/\">uno de los canales con mayor potencial de crecimiento<\/a><\/strong><a href=\"https:\/\/www.urbecom.com\/blog\/situacion-del-comercio-electronico-en-el-mundo\/\"> en Espa\u00f1a<\/a>. De este modo, en el presente se pueden alcanzar los 100 millones de euros, multiplicando por dos el mercado.<\/p>\n<p style=\"text-align: left;\">Por otro lado, hay que tener en cuenta que la farmaonline no es un <strong>negocio en internet<\/strong> en s\u00ed mismo. Influye la salud. Con la nueva Ley se podr\u00e1 poner en marcha la <a href=\"https:\/\/www.urbecom.com\/blog\/como-conseguir-la-primera-venta-en-una-tienda-online\/\">venta de productos farmac\u00e9uticos online <\/a>a trav\u00e9s de la identificaci\u00f3n de registros de farmacias y farmac\u00e9uticos. Ello <strong>supondr\u00e1 mayor control sobre el sector<\/strong> y una mayor profesionalizaci\u00f3n por parte de los profesionales en activo.<\/p>\n<p style=\"text-align: left;\">En el comercio electr\u00f3nico, se <a href=\"https:\/\/www.urbecom.com\/blog\/google-merchant-quality-un-nuevo-algoritmo-para-las-tiendas-online\/\">busca mucho a trav\u00e9s de Google<\/a>. Por ello, las farmac\u00e9uticas y el sector en general se plantean un desaf\u00edo y una gran oportunidad para <strong>convertir esas b\u00fasquedas en potenciales ventas en internet<\/strong>.<\/p>\n<p style=\"text-align: left;\">Hay que recordar que la farmacia es un sector bastante omnicanal por naturaleza. La salud resulta o m\u00e1s importante para los seres humanos y reclaman la generaci\u00f3n de un valor que les <strong>genere un amplio margen de confianza<\/strong>. En el caso de las tiendas online de farmacia, <strong><a href=\"https:\/\/www.urbecom.com\/blog\/ventas-tienda-online-aumentan-horario-no-comercial\/\">las consultas por tel\u00e9fono son muy frecuentes<\/a><\/strong>.<\/p>\n<p style=\"text-align: left;\">As\u00ed, la farmacia ya es omnicanal. Aumentan las visitas online mensuales a las p\u00e1ginas web dedicadas al sector, si bien existe una <strong>diferencia amplia entre este tr\u00e1fico y las ventas por internet reales<\/strong>. Los usuarios suelen leer los comentarios del producto en la tienda online, pero pese a ello, no siempre acaban comprando y, al final, acuden con una idea concebida en el entorno virtual hacia la farmacia f\u00edsica de su confianza para tomar la definitiva decisi\u00f3n de <strong>compra en el ecommerce<\/strong>.<strong> <a href=\"https:\/\/www.urbecom.com\/blog\/5-consejos-para-reforzar-la-confianza-en-las-ventas-online\/\">La confianza resulta vital<\/a>.<\/strong><\/p>\n<p style=\"text-align: left;\">Por \u00faltimo, en el futuro, el mundo de la farmacia online evolucionar\u00e1 de forma bastante lenta, con un gran potencial omnicanal y hacia la proximidad: esto es, se har\u00e1n <a href=\"https:\/\/www.urbecom.com\/blog\/empresas-de-mensajeria-o-correos-para-los-envios-de-tu-tienda-online\/\">compras online<\/a>, m\u00e1s recogidas en farmacias f\u00edsicas o \u00abde barrio\u00bb o bien con entregas en \u00faltima milla con opciones de entregas en escasas horas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pr\u00f3ximo lunes 1 de junio era la fecha elegida por la administraci\u00f3n espa\u00f1ola para que entrase en vigor la nueva normativa que repercute en la venta online de productos farmac\u00e9uticos. No obstante, se va a posponer, si bien terminar\u00e1 llegando. Cuando se ponga en marcha, provocar\u00e1 que se abra un mercado de variadas y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12],"tags":[1176,1174,1172,1173,1175],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El siguiente desaf\u00edo del comercio electr\u00f3nico: farmacias online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/desafio-comercio-electronico-farmacia-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El siguiente desaf\u00edo del comercio electr\u00f3nico: farmacias online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"El pr\u00f3ximo lunes 1 de junio era la fecha elegida por la administraci\u00f3n espa\u00f1ola para que entrase en vigor la nueva normativa que repercute en la venta online de productos farmac\u00e9uticos. No obstante, se va a posponer, si bien terminar\u00e1 llegando. 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