{"id":7707,"date":"2015-07-02T00:00:02","date_gmt":"2015-07-02T05:00:02","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7707"},"modified":"2016-10-27T03:08:13","modified_gmt":"2016-10-27T08:08:13","slug":"outbound-marketing-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/outbound-marketing-tienda-online\/","title":{"rendered":"\u00bfQu\u00e9 es el Outbound Marketing?"},"content":{"rendered":"<p style=\"text-align: left;\">El Outbound Marketing es cualquier t\u00e9cnica publicitaria que <strong>interrumpe al cliente potencial en lo que est\u00e1 haciendo<\/strong>. Hay varios de ejemplos de este tipo de <a href=\"https:\/\/www.urbecom.com\/blog\/las-redes-sociales-aumentan-en-importancia-en-marketing-online\/\">marketing<\/a>: un anuncio en televisi\u00f3n, una publirreportaje de un servicio en la radio, una llamada telef\u00f3nica vendiendo un producto, la publicidad en el buz\u00f3n, etc. As\u00ed, el Outbound Marketing <strong>predomina fundamentalmente en el Marketing m\u00e1s tradicional<\/strong>. Se llega a los clientes mediante los medios impresos, televisi\u00f3n, radio o bien el tel\u00e9fono o el correo electr\u00f3nico. En resumen, se trata de cualquier t\u00e9cnica de marketing que busca a su potencial cliente de manera intensiva e incluso le invade su zona de confort.<\/p>\n<p style=\"text-align: left;\">El fin de este tipo de Marketing pasa por la <a href=\"https:\/\/www.urbecom.com\/es\/crear-tienda-online\">venta del servicio o productos<\/a> sin ning\u00fan tipo de miramiento, esto es, no existe preocupaci\u00f3n alguna por lo que piense el usuario, si es este producto o servicio lo que est\u00e1 buscando en el momento en el que se le presenta el mensaje o no. Todo ello, provoca que el usuario mayoritariamente pueda rechazar ese tipo de publicidad.<\/p>\n<p style=\"text-align: left;\">Por todo ello, en el Outbound Marketing <strong>se debe estar continuamente impactando a los usuarios<\/strong> con todo tipo de anuncios publicitarios para que \u00e9stos, y de una manera subconsciente, memoricen el producto o servicio. As\u00ed, hasta ahora se cre\u00eda que si se impacta de manera continuada a los clientes con este tipo de publicidad reiterativa, alguna vez van a recordad ese producto o servicio y lo comprar\u00e1n. Incluso se han usados <strong>cu\u00f1as publicitarias pegadizas<\/strong>, como ambiciosa <a href=\"https:\/\/www.urbecom.com\/blog\/encuesta-de-satisfaccion-a-clientes\/\">estrategia de marketing<\/a>, para que este usuario asociara esa cu\u00f1a publicitaria totalmente con un producto y su funci\u00f3n. Esta publicidad resulta m\u00e1s cara pues estar llegando a los usuarios con mensajes de marketing de forma constante.<\/p>\n<p style=\"text-align: left;\">Ejemplos de Outbound marketing los hay por doquier, desde los anuncios publicitarios en marquesinas, prensa, radio, programas de televisi\u00f3n hasta en llaveros, libretas, accesorios, vasos, tazas, carpetas, bol\u00edgrafos, etc.\u2026 <strong>Se trata de <a href=\"https:\/\/www.urbecom.com\/blog\/de-la-venta-directa-a-la-imagen-de-marca\/\">transmitir la imagen de marca<\/a><\/strong> y el mensaje de la empresa como una manera de estar presente en la mayor\u00eda de las acciones que realizar el consumidor inundando en cierta forma su vida de mensajes publicitarios que en muchos no son bien recibidos precisamente.<\/p>\n<p style=\"text-align: left;\">En resumen, el Outbound Marketing se trata del <strong>conjunto de acciones<\/strong> que se han realizado tradicionalmente. Por \u00faltimo, hay que recordar que solamente poniendo en pr\u00e1ctica aquellas acciones que permitan identificar las <a href=\"https:\/\/www.urbecom.com\/blog\/como-sorprender-a-tus-clientes\/\">necesidades e intereses que mueven al cliente moderno<\/a>, se ser\u00e1 capaz de conformar carteras de bienes y\/o servicios, que realmente provoquen el intercambio de emoci\u00f3n- influencia, que se genera hoy e d\u00eda previo a cualquier transacci\u00f3n de \u00edndole comercial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Outbound Marketing es cualquier t\u00e9cnica publicitaria que interrumpe al cliente potencial en lo que est\u00e1 haciendo. Hay varios de ejemplos de este tipo de marketing: un anuncio en televisi\u00f3n, una publirreportaje de un servicio en la radio, una llamada telef\u00f3nica vendiendo un producto, la publicidad en el buz\u00f3n, etc. As\u00ed, el Outbound Marketing predomina [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12],"tags":[37,451,1179,1177,1178],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el Outbound Marketing? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/outbound-marketing-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Outbound Marketing? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"El Outbound Marketing es cualquier t\u00e9cnica publicitaria que interrumpe al cliente potencial en lo que est\u00e1 haciendo. 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