{"id":7724,"date":"2015-07-13T00:18:51","date_gmt":"2015-07-13T05:18:51","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7724"},"modified":"2016-10-27T03:07:56","modified_gmt":"2016-10-27T08:07:56","slug":"video-contenido-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/video-contenido-redes-sociales\/","title":{"rendered":"El v\u00eddeo como estrategia de contenidos en redes sociales"},"content":{"rendered":"<p style=\"text-align: left;\">\u00bfCu\u00e1ntas veces hemos escuchado \u00a0que \u00a0el \u00ab<strong>contenido es el rey<\/strong>\u00bb en redes sociales? Esta frase est\u00e1 tan trillada como cierta, \u00bfVerdad?<\/p>\n<p style=\"text-align: left;\">El contenido es el elemento que <strong>nos hace diferentes, \u00fanicos<\/strong>, incluso originales y nos hace distintos de la competencia. Por tanto, una vez que hemos asumido que debemos utilizar y <a href=\"https:\/\/www.urbecom.com\/blog\/5-ideas-para-un-buen-marketing-de-contenidos-en-el-2014\/\"><strong>crear marketing de contenido<\/strong><\/a> en nuestra estrategia de social media, tenemos que pensar que tipos de contenidos deben integrar las acciones de marketing para <strong>conseguir el compromiso del usuario<\/strong>.<\/p>\n<p style=\"text-align: left;\">Es cierto que siempre, <a href=\"https:\/\/www.urbecom.com\/blog\/como-posicionar-imagenes-en-google\/\">los post con im\u00e1genes<\/a> han funcionado bastante mejor en las redes sociales tradicionales\u00a0 que lo que han podido hacerlo uno sin im\u00e1genes.<\/p>\n<p style=\"text-align: left;\">Pero, \u00bfy s\u00ed adem\u00e1s \u00a0empleamos \u00a0ahora el <strong>video como herramienta para trasmitir dicho contenido<\/strong>?<\/p>\n<p style=\"text-align: left;\">Cada vez los usuarios pasan \u00a0menos tiempo viendo la Tv, y si en <a href=\"https:\/\/www.urbecom.com\/blog\/promocionar-tienda-online-redes-sociales\/\">redes sociales<\/a>, adem\u00e1s son conscientes de que pretenden obtener informaci\u00f3n de\u00a0 manera lo m\u00e1s r\u00e1pida posible, por lo que\u00a0 las empresas \u00a0deber\u00e1n tenerlo muy en cuenta si quieren llamar su atenci\u00f3n.<\/p>\n<p style=\"text-align: left;\"><strong>El v\u00eddeo es la mejor forma de conseguir que \u00a0un mensaje corporativo sea atractivo e impactante<\/strong>, ya que permite que esa comunicaci\u00f3n se lleve a cabo de manera eficaz y dentro del marco <a href=\"https:\/\/www.urbecom.com\/blog\/tiendas-online-de-productos-audiovisuales\/\">audiovisual<\/a> que prima en nuestros d\u00edas.<\/p>\n<p style=\"text-align: left;\">Los v\u00eddeos \u00a0<strong>generan m\u00e1s alcance y a su vez m\u00e1s \u00abme gusta\u00bb,<\/strong> comentarios y todo tipo de m\u00e9tricas que ayudan a redirigir a todo ese p\u00fablico hacia donde queramos, sea la web de un producto o servicio u otra que establezcamos.<\/p>\n<p style=\"text-align: left;\">Resumiendo, hay tres motivos por los que se debe apostar por este tipo de contenido:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: left;\"><strong>El coste de producir el v\u00eddeo es rentable<\/strong> por el valor que genera en conversiones.<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>El v\u00eddeo genera <strong>notoriedad de marca<\/strong>.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: left;\">El v\u00eddeo en internet por s\u00ed mismo <strong><a href=\"https:\/\/www.urbecom.com\/blog\/herramientas-de-marketing-viral-para-promocionar-tu-tienda-online\/\">es viral<\/a><\/strong>.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">\u00bf<strong>Le damos la importancia que merece el Video<\/strong>? \u00bfT\u00fa que opinas?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1ntas veces hemos escuchado \u00a0que \u00a0el \u00abcontenido es el rey\u00bb en redes sociales? Esta frase est\u00e1 tan trillada como cierta, \u00bfVerdad? El contenido es el elemento que nos hace diferentes, \u00fanicos, incluso originales y nos hace distintos de la competencia. Por tanto, una vez que hemos asumido que debemos utilizar y crear marketing de contenido [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,747],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El v\u00eddeo como estrategia de contenidos en redes sociales - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/video-contenido-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El v\u00eddeo como estrategia de contenidos en redes sociales - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"\u00bfCu\u00e1ntas veces hemos escuchado \u00a0que \u00a0el \u00abcontenido es el rey\u00bb en redes sociales? Esta frase est\u00e1 tan trillada como cierta, \u00bfVerdad? El contenido es el elemento que nos hace diferentes, \u00fanicos, incluso originales y nos hace distintos de la competencia. 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