{"id":7728,"date":"2015-07-18T02:51:27","date_gmt":"2015-07-18T07:51:27","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7728"},"modified":"2016-10-27T03:07:33","modified_gmt":"2016-10-27T08:07:33","slug":"nicho-micronicho-crear-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/nicho-micronicho-crear-tienda-online\/","title":{"rendered":"Nicho o micronicho para crear tu tienda online"},"content":{"rendered":"<p style=\"text-align: left;\">A la hora de hacer una p\u00e1gina web de un negocio por medio de una <a href=\"https:\/\/www.urbecom.com\"><strong>tienda online<\/strong><\/a>, en la que todo el mundo pueda comprar o <strong>vender sus productos en internet<\/strong>, uno de los interrogantes m\u00e1s dif\u00edciles de solucionar es el nicho o <a href=\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/\">micronicho<\/a> en el que te centrar\u00e1s. Es evidente que existen muchos tipos de art\u00edculos. Tampoco hay que olvidar el dicho <strong>\u00abEl que mucho abarca poco aprieta\u00bb<\/strong>, por lo que ser\u00e1 necesario centrarse en un determinado tipo.<\/p>\n<p style=\"text-align: left;\">\u00bf<strong>Qu\u00e9 es un nicho de mercado<\/strong>? \u00bf<strong>en qu\u00e9 se diferencia de un micronicho<\/strong>? En primer lugar es necesario definir lo que es un nicho de mercado. Las palabras hacen <strong>referencia a un determinado sector del mercado<\/strong>, a una parte o porci\u00f3n del propio mercado en el que los clientes y productos tendr\u00e1n necesidades comunes. Partiendo de este significado, se puede decir que un micronicho es b\u00e1sicamente lo mismo, pero con unas necesidades mucho m\u00e1s concretas.<\/p>\n<p style=\"text-align: left;\"><strong>Es posible que sea necesario un ejemplo<\/strong>. Por ejemplo, en el <a href=\"https:\/\/www.urbecom.com\/blog\/encontrar-nichos-de-mercado-un-buen-objetivo-para-nuestra-tienda-online\/\">nicho de mercado<\/a> de los componentes inform\u00e1ticos se pueden encontrar tarjetas gr\u00e1ficas, tarjetas de sonido, fuentes de alimentaci\u00f3n o incluso chasis para ordenadores. Los vendedores online que deseen un micronicho podr\u00edan centrarse en un determinado tipo de componente: Las tarjetas gr\u00e1ficas ser\u00eda un buen apartado. Por una parte, la porci\u00f3n de mercado es muy concreta y peque\u00f1a, pero tambi\u00e9n es cierto que <strong>se puede llegar a potenciar mucho.<\/strong><\/p>\n<p style=\"text-align: left;\">Mucha gente se pregunta <strong>cual de las dos elecciones es la correcta para <a href=\"https:\/\/www.urbecom.com\/es\/crear-tienda-online\">crear su tienda virtual<\/a><\/strong>. En un principio no tiene mucha importancia el decantarse por una u otra. Simplemente, selecciona aquella en la que m\u00e1s a gusto est\u00e9s o en la que puedas realizar mejor tu trabajo. Evidentemente, es preferible <strong>elegir un sector en internet en el que vayas a tener un mejor potencial<\/strong>. No importa si se trata de un micronicho, lo esencial es que puedas dar un <a href=\"https:\/\/www.urbecom.com\/blog\/los-mejores-tipos-o-formas-de-atencion-al-cliente-en-las-tiendas-online\/\">buen servicio a tus clientes<\/a>.<\/p>\n<p style=\"text-align: left;\">Por lo general, la gente se centra en nichos de mercado gen\u00e9ricos. Pero eso no tiene mayor importancia, ya que una tienda online o empresa puede incluso centrarse en varios micronichos a la vez. La cantidad de posibilidades es especialmente grande.<\/p>\n<p style=\"text-align: left;\">Si te preguntas <strong>en qu\u00e9 sector debes centrarte,<\/strong> la respuesta es bastante simple: Hazlo en el que m\u00e1s te guste. No importa si abarcas m\u00e1s, o menos productos tu tienda online. Lo importante es que, como ya he dicho, hagas tu trabajo de la mejor manera posible, contentando a los clientes y <a href=\"https:\/\/www.urbecom.com\/blog\/siguen-aumentando-las-ventas-online\/\">aumentando cada vez m\u00e1s el n\u00famero de ventas<\/a>. Al final poco importar\u00e1 si el mercado es m\u00e1s grande o m\u00e1s peque\u00f1o.<\/p>\n<p style=\"text-align: left;\">\u00bf<strong>T\u00fa que opinas<\/strong>? \u00bf<strong>En que micronicho <a href=\"https:\/\/www.urbecom.com\/blog\/como-crear-una-tienda-online-con-urbecom-com\/\">montar\u00edas tu tienda online<\/a><\/strong>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la hora de hacer una p\u00e1gina web de un negocio por medio de una tienda online, en la que todo el mundo pueda comprar o vender sus productos en internet, uno de los interrogantes m\u00e1s dif\u00edciles de solucionar es el nicho o micronicho en el que te centrar\u00e1s. Es evidente que existen muchos tipos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[160,1182,229],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nicho o micronicho para crear tu tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/nicho-micronicho-crear-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nicho o micronicho para crear tu tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"A la hora de hacer una p\u00e1gina web de un negocio por medio de una tienda online, en la que todo el mundo pueda comprar o vender sus productos en internet, uno de los interrogantes m\u00e1s dif\u00edciles de solucionar es el nicho o micronicho en el que te centrar\u00e1s. 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