{"id":7791,"date":"2015-09-03T23:56:23","date_gmt":"2015-09-04T04:56:23","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7791"},"modified":"2016-10-27T03:01:43","modified_gmt":"2016-10-27T08:01:43","slug":"que-es-endomarketing","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/que-es-endomarketing\/","title":{"rendered":"\u00bfQu\u00e9 es endomarketing?"},"content":{"rendered":"<p style=\"text-align: left;\">El significado de endomarketing se conforma de dos partes: El prefijo endo que procede del griego y significa \u201c<strong>dentro<\/strong>\u201d y la palabra <strong>marketing<\/strong>. Por lo tanto, <strong>endomarketing es marketing hacia dentro<\/strong>, que en el campo empresarial se refiere <strong>al interior de la empresa<\/strong>.<\/p>\n<p style=\"text-align: left;\">El endomarketing es el moderno pilar de la cultura organizacional. Se basa en tratar a los colaboradores del mismo modo en que uno tratar\u00eda a sus clientes con el <strong>objetivo de motivarlos y conseguir mayor compromiso con la empresa<\/strong>. El endomarketing abarca diversas <a href=\"https:\/\/www.urbecom.com\/blog\/3-estrategias-de-marketing-online-para-tu-tienda-que-nunca-fallan\/\">estrategias<\/a> que involucran a una serie de \u00e1reas de una empresa. As\u00ed, el endomarketing se utiliza no solamente para promover internamente iniciativas del \u00e1rea de marketing, sino tambi\u00e9n a trav\u00e9s programas de otras \u00e1reas <strong>como recursos humanos, producci\u00f3n, finanzas o ventas<\/strong>.<\/p>\n<p style=\"text-align: left;\">El principal beneficio del endomarketing es que c<strong>onsigue la coordinaci\u00f3n entre las diferentes \u00e1reas de una empresa<\/strong>, lo que facilita el desarrollo y la adecuada implementaci\u00f3n de los planes y estrategias.<\/p>\n<p style=\"text-align: left;\">Una estrategia de marketing interno correctamente dise\u00f1ada e implementada lograr\u00e1 <strong>aumentar el grado de compromiso y lealtad que los trabajadores tienen con la empresa<\/strong> debido a que sus sugerencias y sus necesidades son tenidas en cuenta. Tambi\u00e9n incrementa el grado de motivaci\u00f3n de los empleados.<\/p>\n<p style=\"text-align: left;\">Por otro lado, merced al endomarketing se reduce la rotaci\u00f3n de los trabajadores <strong>debido al incremento de la satisfacci\u00f3n y del compromiso que tienen con la empresa<\/strong>. Adem\u00e1s, ayuda a mejora la salud mental y la calidad de vida del trabajador.<\/p>\n<p style=\"text-align: left;\">En resumen, el endomarketig <strong>aumenta la productividad de los trabajadores que har\u00e1 sus labores de un modo mucho m\u00e1s eficiente<\/strong> con la l\u00f3gica reducci\u00f3n en los costes y el incremento tanto de las ventas como de los beneficios.<\/p>\n<h3 style=\"text-align: left;\"><strong>\u00bfC\u00f3mo se puede implantar un plan de endomarketing?<\/strong><\/h3>\n<p style=\"text-align: left;\">La implementaci\u00f3n de un plan de endomarketing tiene que adaptarse a las caracter\u00edsticas de cada empresa y al sector y contexto en los que se desarrolla. En primer lugar, <strong>se analizan los elementos externos que afectan a la empresa<\/strong>. Luego, hay que centrarse en el an\u00e1lisis interno de la propia empresa.<\/p>\n<p style=\"text-align: left;\">A continuaci\u00f3n se dise\u00f1ar\u00e1n y llevaron a cabo <strong>planes orientados a satisfacer las necesidades individuales de cada empleado<\/strong>. Se trabajar\u00e1 para <strong>optimizar la comunicaci\u00f3n entre la empresa y los empleados de varios modos<\/strong>. Tambi\u00e9n se recomienda trabajar el branding interno <strong>para generar en el cliente interno compromiso, reconocimiento de la marca y sensaci\u00f3n de pertenencia a la empresa<\/strong>.<\/p>\n<p style=\"text-align: left;\">Por \u00faltimo, hay que atender a la supervisi\u00f3n y el control del plan de endomarketing implementado en la etapa anterior estudiando sus resultados y determinando qu\u00e9 est\u00e1 funcionando correctamente, qu\u00e9 no lo est\u00e1 haciendo y c\u00f3mo se puede mejorar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El significado de endomarketing se conforma de dos partes: El prefijo endo que procede del griego y significa \u201cdentro\u201d y la palabra marketing. Por lo tanto, endomarketing es marketing hacia dentro, que en el campo empresarial se refiere al interior de la empresa. El endomarketing es el moderno pilar de la cultura organizacional. Se basa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12],"tags":[10,1205,37,39],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es endomarketing? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/que-es-endomarketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es endomarketing? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"El significado de endomarketing se conforma de dos partes: El prefijo endo que procede del griego y significa \u201cdentro\u201d y la palabra marketing. Por lo tanto, endomarketing es marketing hacia dentro, que en el campo empresarial se refiere al interior de la empresa. El endomarketing es el moderno pilar de la cultura organizacional. 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