{"id":7929,"date":"2016-04-07T05:28:26","date_gmt":"2016-04-07T10:28:26","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=7929"},"modified":"2016-10-27T02:54:04","modified_gmt":"2016-10-27T07:54:04","slug":"la-edad-afecta-a-la-hora-de-usar-el-comercio-electronico","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/la-edad-afecta-a-la-hora-de-usar-el-comercio-electronico\/","title":{"rendered":"La Edad: \u00bfAfecta a la hora de usar el comercio electronico?"},"content":{"rendered":"<p>Bien sabido es, que el comercio eletronico\u00a0 est\u00e1 cada vez m\u00e1s al alcance de todas las personas, pero si bien es cierto que no todo el mundo es susceptible de realizar <strong>compras online a trav\u00e9s de la red de redes.<\/strong><\/p>\n<p style=\"text-align: left;\">Por ello, debemos de tener en cuenta a la hora de planificar nuestra estrategia donde y a quien queremos se realice dicha estrategia, ya que tanto el sexo como la edad del comprador son factores determinantes para dirigirnos a ellos.<\/p>\n<p style=\"text-align: left;\">Seg\u00fan los resultados del Estudio Global de Nielsen sobre el <strong>Comercio Electronico y ventas por Internet<\/strong>, la poblaci\u00f3n a la hora de comprar se divide en varias generaciones seg\u00fan la edad de las personas, siendo estas: Generaci\u00f3n Z (Menores de 20 a\u00f1os), Generaci\u00f3n Milenio (21-34 a\u00f1os) Generaci\u00f3n X (35-49 a\u00f1os), Baby Boomers (50-64 a\u00f1os) y la Generaci\u00f3n Silenciosa (Mayores de 65 a\u00f1os). Siendo la proporci\u00f3n de <strong>compras en linea<\/strong> de cada generaci\u00f3n la siguiente:<\/p>\n<h3 style=\"text-align: justify;\">Utilizaci\u00f3n del comercio electronico por generaciones.<\/h3>\n<ul>\n<li><strong>Generaci\u00f3n Z<\/strong>: 6-9% (hombres) 5-9% (mujeres)<\/li>\n<li><strong>Generaci\u00f3n Milenio<\/strong>: 49-59% (hombres) 52-62% (mujeres)<\/li>\n<li><strong>Generaci\u00f3n X<\/strong>: 25-28% (hombres) 25-30% (mujeres)<\/li>\n<li><strong>Baby Boomers<\/strong>: 7-13% (hombres) 6-13% (mujeres)<\/li>\n<li><strong>Generaci\u00f3n Silenciosa<\/strong>: 1-3% (hombres) 1-3% (mujeres)<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Como se puede observar en el porcentaje la edad crea una <strong>variaci\u00f3n bastante importante a la hora de utilizar el comercio electronico<\/strong> como medio para realizar las compras de manera online, esto se debe a que en las generaciones de mayor edad aun desconf\u00edan de internet y de sus posibles fraudes, adem\u00e1s de que suelen preferir tener un contacto directo con el producto que van a comprar. En cambio las generaciones m\u00e1s j\u00f3venes nacidas en la \u00e9poca de expansi\u00f3n de internet muestran m\u00e1s confianza a la hora de comprar de manera online, pues lo ven mucho m\u00e1s natural que las generaciones m\u00e1s mayores donde lo natural es tener el producto entre sus manos para comprobar la calidad y la forma de este antes de pagar por \u00e9l.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-7931\" src=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2016\/04\/comercio-electronico.jpg\" alt=\"comercio-electronico\" width=\"627\" height=\"352\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2016\/04\/comercio-electronico.jpg 627w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2016\/04\/comercio-electronico-300x168.jpg 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/p>\n<p style=\"text-align: left;\">Por otro lado se est\u00e1 produciendo un aumento global del uso del comercio electronico, este tipo de compras pues las tiendas online se est\u00e1n abriendo al resto de \u00a0generaciones aportando seguridad en las compras mediante los m\u00e9todos de pago que aseguran el dinero de comprador (como puede ser paypal), o mediante la implementaci\u00f3n de medios que permiten que el futuro comprador pueda ver el producto casi como si lo tuviese en sus manos.<\/p>\n<p>\u00bfTenemos definido de manera correcta nuestro target?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien sabido es, que el comercio eletronico\u00a0 est\u00e1 cada vez m\u00e1s al alcance de todas las personas, pero si bien es cierto que no todo el mundo es susceptible de realizar compras online a trav\u00e9s de la red de redes. Por ello, debemos de tener en cuenta a la hora de planificar nuestra estrategia donde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,12],"tags":[1199,160,1201,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Edad: \u00bfAfecta a la hora de usar el comercio electronico?<\/title>\n<meta name=\"description\" content=\"Estudio sobre h\u00e1bitos en la utilizaci\u00f3n del comercio electronico seg\u00fan las generaciones, un estudio de\u00a0 Global de Nielsen as\u00ed lo analiza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/la-edad-afecta-a-la-hora-de-usar-el-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" 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