{"id":8302,"date":"2016-11-13T02:50:14","date_gmt":"2016-11-13T07:50:14","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8302"},"modified":"2016-11-13T02:50:14","modified_gmt":"2016-11-13T07:50:14","slug":"recupera-clientes-perdidos-email-marketing","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/","title":{"rendered":"Recupera tus clientes perdidos con el e-mail marketing"},"content":{"rendered":"

Con el paso del tiempo, ver\u00e1s como muchos clientes se dan de bajan de tus servicios, pasan a spam tu correo, no abren tus correos\u2026 Y es que muchas veces, sin quererlo, aburrimos.<\/p>\n

Antes de nada, recuerda el post<\/strong><\/a> en el que ya te adelant\u00e1bamos este delicado tema, y es que muchas veces pasamos de email marketing a spam<\/strong><\/a>. Hay que tener mucho cuidado, s\u00f3lo hay una delgada l\u00ednea entre ambos.<\/p>\n

Pero bueno, no te eches las manos a la cabeza. Lo hecho, hecho est\u00e1, y ahora hay que solucionarlo. Para ello, \u00a1sigue estos pasos!<\/p>\n

    \n
  1. Identifica a los usuarios inactivos
    \n<\/strong>\u00a1Atenci\u00f3n! Un cliente puede no leer tus e-mails marketing, tus newsletter, pero puede ser muy activo en otro canal (Facebook, por ejemplo). No lo atosigues, es un cliente valioso. Identifica aquellos que han dejado de escuchar a tu marca por todos los medios.<\/strong><\/li>\n<\/ol>\n
      \n
    1. \u00bfQu\u00e9 pas\u00f3? \u00bfCu\u00e1l es el problema?
      \n<\/strong>Estudia el problema por el que esos usuarios han dejado de prestarte atenci\u00f3n. Puede que tu ciclo de env\u00edo para ellos sea muy seguido, puede que no les interesen tus productos, que tengas que intensificar las ofertas… Intenta identificar los diferentes problemas, buscar soluciones y agruparlos en diferentes estrat\u00e9gicas. Se creativo, usa encuestas, mira datos\u2026<\/strong><\/li>\n<\/ol>\n
        \n
      1. \u00a1Capta su atenci\u00f3n!
        \n<\/strong>Ahora ya los conoces, sabes quienes son y por qu\u00e9 te dejaron de seguir, ahora dales lo que buscan, \u00a1<\/strong>llama su atenci\u00f3n! No olvides que ya te han dejado de seguir una vez, expl\u00edcales porqu\u00e9 te tienen que empezar a seguir\/usar de nuevo.<\/strong><\/li>\n<\/ol>\n
          \n
        1. Prev\u00e9 las respuestas<\/strong><\/li>\n
        2. Normalmente, no van a empezar a seguirte de nuevo en el primer mail, no van a hacer clic directamente tan f\u00e1cil. Por eso, prev\u00e9 varias fases, dales un motivo para volver, crea estrategias escalonadas, en varias fases.<\/strong><\/li>\n<\/ol>\n
            \n
          1. \u00a1AGRADECE!
            \n<\/strong>Si de 10, 2 te han vuelto a seguir, o incluso uno, \u00a1hay que agradec\u00e9rselo! <\/strong>Descuentos, respuestas personalizadas. \u00a1Invita a que interact\u00faan en el largo plazo con tu marca!
            \n<\/strong>No te cierres ante una mala respuesta o ante una bajada de usuarios activos, \u00a1crece ante la adversidad!<\/strong><\/li>\n<\/ol>\n

            \u00a0<\/strong>Y recuerda, cada vez es m\u00e1s importante el m\u00f3vil (lo pod\u00e9is ver en nuestro resumen del estudio sobre m-commerce del IAB Spain<\/strong><\/a>), adapte tu estrategia a todos los dispositivos y plataformas, \u00a1no dejes nada suelto!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

            Con el paso del tiempo, ver\u00e1s como muchos clientes se dan de bajan de tus servicios, pasan a spam tu correo, no abren tus correos\u2026 Y es que muchas veces, sin quererlo, aburrimos. Antes de nada, recuerda el post en el que ya te adelant\u00e1bamos este delicado tema, y es que muchas veces pasamos de […]<\/p>\n","protected":false},"author":1,"featured_media":8305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[1243,10,1235,1242,1224,1236],"yoast_head":"\nRecupera tus clientes perdidos con el e-mail marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"description\" content=\"Recupera clientes en tu tienda online con acciones de email-marketing. Acciones para recuperar clientes perdidos de tu ecommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recupera tus clientes perdidos con el e-mail marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Recupera clientes en tu tienda online con acciones de email-marketing. Acciones para recuperar clientes perdidos de tu ecommerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-13T07:50:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2016\/11\/recupera-clientes-perdidos-email-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"urbeCOM Ecomercio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#primaryimage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2016\/11\/recupera-clientes-perdidos-email-marketing.jpg\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2016\/11\/recupera-clientes-perdidos-email-marketing.jpg\",\"width\":800,\"height\":300,\"caption\":\"recupera-clientes-perdidos-email-marketing\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/\",\"name\":\"Recupera tus clientes perdidos con el e-mail marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#primaryimage\"},\"datePublished\":\"2016-11-13T07:50:14+00:00\",\"dateModified\":\"2016-11-13T07:50:14+00:00\",\"description\":\"Recupera clientes en tu tienda online con acciones de email-marketing. Acciones para recuperar clientes perdidos de tu ecommerce.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recupera tus clientes perdidos con el e-mail marketing\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\"},\"headline\":\"Recupera tus clientes perdidos con el e-mail marketing\",\"datePublished\":\"2016-11-13T07:50:14+00:00\",\"dateModified\":\"2016-11-13T07:50:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#webpage\"},\"wordCount\":398,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2016\/11\/recupera-clientes-perdidos-email-marketing.jpg\",\"keywords\":[\"clientes perdidos\",\"ecommerce\",\"email marketing\",\"emarkting\",\"m-commerce\",\"SPAM\"],\"articleSection\":[\"Comercio Electr\u00f3nico\",\"M\u00e1rketing online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\",\"name\":\"urbeCOM Ecomercio\",\"sameAs\":[\"https:\/\/plus.google.com\/+Urbecomsl\/posts\"],\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Recupera tus clientes perdidos con el e-mail marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Recupera clientes en tu tienda online con acciones de email-marketing. Acciones para recuperar clientes perdidos de tu ecommerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"Recupera tus clientes perdidos con el e-mail marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","og_description":"Recupera clientes en tu tienda online con acciones de email-marketing. Acciones para recuperar clientes perdidos de tu ecommerce.","og_url":"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2016-11-13T07:50:14+00:00","og_image":[{"width":800,"height":300,"url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2016\/11\/recupera-clientes-perdidos-email-marketing.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"urbeCOM Ecomercio","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#primaryimage","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2016\/11\/recupera-clientes-perdidos-email-marketing.jpg","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2016\/11\/recupera-clientes-perdidos-email-marketing.jpg","width":800,"height":300,"caption":"recupera-clientes-perdidos-email-marketing"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/","name":"Recupera tus clientes perdidos con el e-mail marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#primaryimage"},"datePublished":"2016-11-13T07:50:14+00:00","dateModified":"2016-11-13T07:50:14+00:00","description":"Recupera clientes en tu tienda online con acciones de email-marketing. Acciones para recuperar clientes perdidos de tu ecommerce.","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Recupera tus clientes perdidos con el e-mail marketing"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de"},"headline":"Recupera tus clientes perdidos con el e-mail marketing","datePublished":"2016-11-13T07:50:14+00:00","dateModified":"2016-11-13T07:50:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#webpage"},"wordCount":398,"commentCount":0,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2016\/11\/recupera-clientes-perdidos-email-marketing.jpg","keywords":["clientes perdidos","ecommerce","email marketing","emarkting","m-commerce","SPAM"],"articleSection":["Comercio Electr\u00f3nico","M\u00e1rketing online"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de","name":"urbeCOM Ecomercio","sameAs":["https:\/\/plus.google.com\/+Urbecomsl\/posts"],"url":"https:\/\/www.urbecom.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8302"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=8302"}],"version-history":[{"count":2,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8302\/revisions"}],"predecessor-version":[{"id":8304,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8302\/revisions\/8304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media\/8305"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=8302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=8302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=8302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}