{"id":8346,"date":"2017-02-17T04:39:00","date_gmt":"2017-02-17T09:39:00","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8346"},"modified":"2017-02-17T04:40:45","modified_gmt":"2017-02-17T09:40:45","slug":"facebook-marketplace-amenaza-ecommerce","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/facebook-marketplace-amenaza-ecommerce\/","title":{"rendered":"Facebook Marketplace \u00bfuna amenaza para el ecommerce?"},"content":{"rendered":"<p>Hace ya unos meses, en octubre (de 2016) m\u00e1s precisamente, se anunci\u00f3 <strong><em>Facebook Marketplace<\/em><\/strong>, la soluci\u00f3n ecommerce definitiva de Facebook. Una plataforma dentro de la red social en la que <a href=\"https:\/\/www.urbecom.com\/es\/tienda-en-facebook\">comprar y vender tus productos<\/a>.<\/p>\n<p>Se trata de una iniciativa muy poderosa y que, adem\u00e1s, contar\u00e1 con mucha importancia para la gigante red social, tanto es as\u00ed que tendr\u00e1 su propio bot\u00f3n est\u00e1tico en la parte inferior de la aplicaci\u00f3n para m\u00f3viles de Facebook.<\/p>\n<p><strong>(VIDEO)<\/strong> <a href=\"https:\/\/www.facebook.com\/fbmarketplace\/videos\/930357407068896\/\">https:\/\/www.facebook.com\/fbmarketplace\/videos\/930357407068896\/<\/a><\/p>\n<p>Como es l\u00f3gico, se basar\u00e1 en el aspecto visual, ya que <strong>integrar\u00e1 fotograf\u00edas<\/strong> de los productos en venta mostrando los precios de manera destacada. <em>Pero<\/em> <em>\u2013espera\u2013 \u00bflanzada en octubre de 2016 y hablamos en futuro?<\/em> Pues s\u00ed amigos, como muchas otras cosas, \u00e9sta <strong>a\u00fan no ha llegado a Espa\u00f1a<\/strong>, asunto del cual no tenemos noticias. De momento, solo est\u00e1 disponible en EEUU, Australia, Reino Unido y Nueva Zelanda <em>(imaginamos que no tienen ganas de traducir)<\/em>.<\/p>\n<p>Todos los productos ser\u00e1n anunciados en una secci\u00f3n concreta de nuestro muro, donde podremos filtrar los resultados por tipo de producto y por precio. Como, por ejemplo, Wallapop, se servir\u00e1 de <strong>la geolocalizaci\u00f3n<\/strong> para saber d\u00f3nde est\u00e1n comprador y vendedor, y as\u00ed mostrar resultados por cercan\u00eda.<\/p>\n<p>Una vez elegido el producto, se servir\u00e1 de su aplicaci\u00f3n <strong><em>Messenger<\/em> para conectar a ambos y poder as\u00ed cerrar la venta.<\/strong><\/p>\n<h4>Pero, \u00bfes Marketplace una verdadera amenaza para otras plataformas ecommerce?<\/h4>\n<p>Todav\u00eda es muy pronto para afirmar algo, nos estar\u00edamos precipitando, cuando a\u00fan si quiera est\u00e1 implantado en todos los pa\u00edses. No obstante, s\u00ed que os vamos a dar algunas pistas <em>\u2013pros y contras\u2013 <\/em>para que os vay\u00e1is haciendo una idea vosotros mismos.<\/p>\n<p>El principal problema es el tiempo. Parten con mucha desventaja. Ya hay gigantes como <strong><em>eBay, Craiglist o Mercadolibre<\/em><\/strong> que tienen la mayor parte del mercado, sin contar otros como <strong><em>Wallapop<\/em><\/strong>, que son gigantes a nivel nacional.<\/p>\n<p>Seg\u00fan hemos podido o\u00edr de usuarios que ya han tenido la experiencia, <strong>no te permite<\/strong> <strong>exportar tus productos<\/strong> a otras plataformas, mientras que otras s\u00ed. Es decir, si colgamos nuestros productos en Facebook, s\u00ed que podemos compartirlos y subirlos a <strong>nuestra <em>fanpage<\/em><\/strong> pero no a otras aplicaciones, mientras que, al parecer, a la inversa s\u00ed se contempla (subir tus productos en otra aplicaci\u00f3n y compartirlos en Facebook).<\/p>\n<p>Pero claro, tienen una <strong>gran ventaja<\/strong>, sus <strong>m\u00e1s de 1.500 millones de usuarios<\/strong> <em>(casi 1.600 millones) <\/em>en todo el mundo. Seguramente estar\u00e9is pensando que, con tanto usuario, se garantizan su \u00e9xito, pero no. No ser\u00eda la primera vez que una gran compa\u00f1\u00eda, con millones y millones de usuarios, fracasan en alguna de sus iniciativas. Os contamos el porqu\u00e9 de la ventaja.<\/p>\n<h4>La ventaja de Facebook Marketplace se llama <em>\u201cteor\u00eda de los seis grados de separaci\u00f3n\u201d <\/em>de Frigyes Karinthy. <em>\u00a1\u00bfEing?!<\/em><\/h4>\n<p>Esta teor\u00eda es la que afirma que todo el mundo est\u00e1 conectado a cualquier otra persona del mundo por medio de menos de <strong>5 intermediarios<\/strong>. En otras palabras: tu amigo conoce a uno, que a su vez este conoce a otro, y este a otro\u2026 \u2013y as\u00ed hasta m\u00e1ximo 5 personas\u2013 que conoce a al vendedor del producto que quieres. <strong>\u00a1El mundo es un pa\u00f1uelo!<\/strong><\/p>\n<p>Pues s\u00ed, esa es una de sus principales ventajas, \u00bfo no os fiar\u00edais m\u00e1s si la persona a la que compras la conoce o es amigo de alg\u00fan amigo o conocido tuyo? De esto, como es l\u00f3gico, tambi\u00e9n se ha dado cuenta el Sr. Zuckerberg y es que, en esa b\u00fasqueda de productos, tambi\u00e9n te filtrar\u00e1n los resultados por <strong>amigos en com\u00fan<\/strong> con el vendedor.<\/p>\n<p>En definitiva, tiene mucho potencial y, probablemente, ser\u00e1 un \u00e9xito. No obstante, si ten\u00e9is un negocio, <strong>no lo us\u00e9is como \u00fanico canal<\/strong>. <em>No da\u00f1\u00e9is la imagen de vuestro negocio vendiendo s\u00f3lo a trav\u00e9s de Facebook. <\/em><\/p>\n<h4 style=\"text-align: center;\"><strong>Conf\u00eda en nosotros no solo para <a href=\"https:\/\/www.urbecom.com\">vender tus productos por internet<\/a>, sino para crear y aumentar tu reputaci\u00f3n como marca.<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Hace ya unos meses, en octubre (de 2016) m\u00e1s precisamente, se anunci\u00f3 Facebook Marketplace, la soluci\u00f3n ecommerce definitiva de Facebook. Una plataforma dentro de la red social en la que comprar y vender tus productos. Se trata de una iniciativa muy poderosa y que, adem\u00e1s, contar\u00e1 con mucha importancia para la gigante red social, tanto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12,747],"tags":[1259,1260,1036,36],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Marketplace \u00bfuna amenaza para el ecommerce? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"description\" content=\"Facebook Marketplace, la soluci\u00f3n ecommerce de Facebook. 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