{"id":8362,"date":"2017-03-13T12:42:02","date_gmt":"2017-03-13T17:42:02","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8362"},"modified":"2017-03-13T12:42:02","modified_gmt":"2017-03-13T17:42:02","slug":"logistica-ecommerce","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/logistica-ecommerce\/","title":{"rendered":"Log\u00edstica: la base de un ecommerce"},"content":{"rendered":"<p>Aunque sea una frase repetida hasta la saciedad, <strong>la log\u00edstica es la base de un ecommerce<\/strong>. <em>\u00bfPor qu\u00e9?<\/em> Pongamos un ejemplo pr\u00e1ctico: un cliente entra a tu tienda online de m\u00f3viles, dispuesto a comprarse el modelo que ha visto en el bolet\u00edn de noticias, con descuento de infarto, pero al tratar de llevarlo al carrito de compra, se da cuenta de que no hay stock. \u00bfQu\u00e9 ha ocurrido? Un problema en la log\u00edstica <strong>ha causado que perdamos un cliente en nuestro ecommerce<\/strong>.<\/p>\n<h4>Problemas de log\u00edstica en el ecommerce: ejemplos y soluciones<\/h4>\n<p>La gesti\u00f3n del stock y los env\u00edos de los pedidos a sus respectivos clientes, es una <strong>parte fundamental de la log\u00edstica que debemos llevar en un ecommerce<\/strong>. De nada sirve que hagamos un <a href=\"https:\/\/www.urbecom.com\/blog\/recupera-clientes-perdidos-email-marketing\/\">marketing online<\/a> incre\u00edble, si despu\u00e9s a la hora de la verdad el usuario final se encuentra sin unidades de nuestro producto.<\/p>\n<p>Para <strong>optimizar la log\u00edstica de nuestro ecommerce<\/strong> debemos tener en cuenta muchos factores: optimizar el almacenamiento f\u00edsico de nuestro producto, mejorar los tiempos de entrega al usuario y ofrecer alternativas de transporte, cuidar el empaquetado para evitar desperfectos, cuidar la atenci\u00f3n al cliente ante posibles incidencias y optimizar la gesti\u00f3n de las devoluciones.<\/p>\n<h4>La importancia del stock en la log\u00edstica de un ecommerce<\/h4>\n<p>Adem\u00e1s de todas estas optimizaciones, hay un <strong>pilar b\u00e1sico que debe cumplir todo ecommerce<\/strong> para llevar una log\u00edstica adecuada: <strong>manejar correctamente el stock<\/strong>.<\/p>\n<p>Empresas como Amazon, eBay o Inditex son un claro ejemplo de eficiencia log\u00edstica. Gracias a esta optimizaci\u00f3n minuciosa en el stock y el an\u00e1lisis de las tendencias de los consumidores, generan millones de beneficio anual.<\/p>\n<p><strong>\u00bfY c\u00f3mo aplico estos ejemplos de log\u00edstica a mi ecommerce?<\/strong> Est\u00e1 claro que un ecommerce emergente no puede invertir tanto dinero como estos gigantes de las compras online, pero s\u00ed que podemos tomar algunos ejemplos de referencia.<\/p>\n<h4>La Despensa del Mar, un caso de \u00e9xito ecommerce espa\u00f1ol<\/h4>\n<p>Seguro que alguna vez has o\u00eddo hablar de <a href=\"http:\/\/www.ladespensadelmar.com\/index.php?page=51934&amp;p=ladespensadelmar\">La Despensa del Mar<\/a>, el gigante ecommerce espa\u00f1ol que entrega todo tipo marisco y pescado a domicilio, en un plazo m\u00e1ximo de 24 a 48 horas.<\/p>\n<p>Los clientes de La Despensa del Mar acceden a un amplio abanico de productos a trav\u00e9s de su p\u00e1gina online. Al realizar el pedido, la empresa tramita inmediatamente el pedido sin que el cliente tenga que salir de casa, recibiendo el pedido de pescado o marisco de primera calidad y fresco, de una forma muy c\u00f3moda. <em>\u00a1Perfecto para Navidad y fiestas especiales!<\/em><\/p>\n<p>Una vez preparado el pedido procedente de la Lonja de Isla Cristina, La Despensa del Mar lo env\u00eda lo antes posible mediante un servicio de mensajer\u00eda. <em>\u00bfY qu\u00e9 consiguen?<\/em> Entregar un producto siempre en stock al cliente en menos de 48 horas con una <strong>incre\u00edble optimizaci\u00f3n de la log\u00edstica de su ecommerce<\/strong>.<\/p>\n<p>Adem\u00e1s, este modelo de negocio de ecommerce tiene varios puntos positivos. En el futuro pueden optar por medios de transporte m\u00e1s eficientes energ\u00e9ticamente, y por tanto m\u00e1s baratos, como transportes en bici o veh\u00edculos el\u00e9ctricos en el caso de la distribuci\u00f3n local. <em>\u00bfGenial verdad?<\/em><\/p>\n<p>Ahora que ya sabes que <strong>la log\u00edstica es la base de un ecommerce<\/strong>, <em>\u00bfla aplicar\u00e1s a tu negocio?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aunque sea una frase repetida hasta la saciedad, la log\u00edstica es la base de un ecommerce. \u00bfPor qu\u00e9? Pongamos un ejemplo pr\u00e1ctico: un cliente entra a tu tienda online de m\u00f3viles, dispuesto a comprarse el modelo que ha visto en el bolet\u00edn de noticias, con descuento de infarto, pero al tratar de llevarlo al carrito [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[10,1267,1269,1268,1266],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Log\u00edstica: la base de un ecommerce<\/title>\n<meta name=\"description\" content=\"La log\u00edstica es la base de un ecommerce. 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