{"id":8382,"date":"2017-05-05T02:14:24","date_gmt":"2017-05-05T07:14:24","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8382"},"modified":"2017-05-05T02:18:16","modified_gmt":"2017-05-05T07:18:16","slug":"influir-youtube-ventas-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/","title":{"rendered":"\u00bfC\u00f3mo puede influir YouTube en tus ventas?"},"content":{"rendered":"<p>En solo 1 minuto se suben m\u00e1s de cien horas de v\u00eddeo a Internet, y la mayor\u00eda de estas horas de v\u00eddeo se encuentran en la plataforma <a href=\"https:\/\/www.youtube.com\/user\/urbecom\" target=\"_blank\">Youtube<\/a>. Es indiscutible el potencial que tiene esta plataforma. Un potencial que las empresas comienzan a ver c\u00f3mo sacarle partido.<\/p>\n<p>El groso de la audiencia de YouTube es joven, lo sabemos por una reciente investigaci\u00f3n llevada a cabo por Defy Media, en la que se consult\u00f3 a una muestra representativa de <strong>m\u00e1s de un millar de j\u00f3venes de entre 13 y 24 a\u00f1os<\/strong>. Esta audiencia es m\u00e1s consumidora de YouTube que de la televisi\u00f3n, por tanto si una empresa quiere llegar a este p\u00fablico tendr\u00e1 que adaptarse a los <a href=\"https:\/\/www.urbecom.com\/blog\/pros-y-contras-de-la-utilizacion-de-los-medios-de-comunicacion-para-publicitar-una-tienda-online\/\" target=\"_blank\">canales de comunicaci\u00f3n<\/a> que usan.<\/p>\n<p>Seg\u00fan el informe de Youtube Insights, el 100% de los j\u00f3venes entre 18 y 34 a\u00f1os acuden a YouTube cuando necesitan m\u00e1s detalles de productos o servicios que necesitan adquirir. <strong>Los usuarios de entre 18 y 34 a\u00f1os est\u00e1n cuatro veces m\u00e1s interesados en mirar un anuncio de video en YouTube que en mirar cualquier otra plataforma.<\/strong><\/p>\n<p>Las reglas del juego han cambiado, los consumidores actuales no son como los de antes. Actualmente hablamos de consumidores 2.0., consumidores totalmente familiarizados con las compras a trav\u00e9s de internet y el entorno online y que participan directamente en la decisi\u00f3n de compra convirti\u00e9ndose en prescriptores online de los productos.<\/p>\n<p>Estos nuevos consumidores han cambiado la forma de relacionarse con las marcas. Cada vez existen m\u00e1s opciones e, incluso, ellos mismo participan en la creaci\u00f3n de contenido.<\/p>\n<p>Aquellas marcas que aceptan este cambio como un nuevo desaf\u00edo, tienen la posibilidad de <strong>generar lazos m\u00e1s fuertes que nunca con los consumidores<\/strong>.<\/p>\n<p>YouTube ayuda a hacer realidad las pasiones de los consumidores y a ofrecer experiencias que anteriormente no se daban. De hecho, estas experiencias ya son esperadas por los usuarios.<\/p>\n<p>Parece que est\u00e1 bastante claro, publicar tus videos en YouTube, no solo aumentar\u00e1 tus ventas, <strong>sino que te ayudar\u00e1 a estrechar brazos con tu p\u00fablico, generar mayor notoriedad, ofrecer m\u00e1s informaci\u00f3n sobre tus productos o servicios y <a href=\"https:\/\/www.urbecom.com\/blog\/la-fidelizacion-en-los-clientes\/\" target=\"_blank\">fidelizar clientes<\/a><\/strong>. Ver\u00e1s c\u00f3mo generando este contenido, acabar\u00e1s influyendo en sus decisiones de compra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En solo 1 minuto se suben m\u00e1s de cien horas de v\u00eddeo a Internet, y la mayor\u00eda de estas horas de v\u00eddeo se encuentran en la plataforma Youtube. Es indiscutible el potencial que tiene esta plataforma. Un potencial que las empresas comienzan a ver c\u00f3mo sacarle partido. El groso de la audiencia de YouTube es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,747],"tags":[125,1272,321],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como influye Youtube en las ventas de tu tienda online - UrbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como influye Youtube en las ventas de tu tienda online - UrbeCOM\" \/>\n<meta property=\"og:description\" content=\"En solo 1 minuto se suben m\u00e1s de cien horas de v\u00eddeo a Internet, y la mayor\u00eda de estas horas de v\u00eddeo se encuentran en la plataforma Youtube. Es indiscutible el potencial que tiene esta plataforma. Un potencial que las empresas comienzan a ver c\u00f3mo sacarle partido. El groso de la audiencia de YouTube es [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-05T07:14:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-05T07:18:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2017\/05\/influir-youtube-ventas-online.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"urbeCOM Ecomercio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#primaryimage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2017\/05\/influir-youtube-ventas-online.jpg\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2017\/05\/influir-youtube-ventas-online.jpg\",\"width\":800,\"height\":300},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/\",\"name\":\"Como influye Youtube en las ventas de tu tienda online - UrbeCOM\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#primaryimage\"},\"datePublished\":\"2017-05-05T07:14:24+00:00\",\"dateModified\":\"2017-05-05T07:18:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo puede influir YouTube en tus ventas?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\"},\"headline\":\"\u00bfC\u00f3mo puede influir YouTube en tus ventas?\",\"datePublished\":\"2017-05-05T07:14:24+00:00\",\"dateModified\":\"2017-05-05T07:18:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#webpage\"},\"wordCount\":390,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2017\/05\/influir-youtube-ventas-online.jpg\",\"keywords\":[\"ventas online\",\"video internet\",\"YouTube\"],\"articleSection\":[\"Comercio Electr\u00f3nico\",\"M\u00e1rketing online\",\"Redes sociales\"],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\",\"name\":\"urbeCOM Ecomercio\",\"sameAs\":[\"https:\/\/plus.google.com\/+Urbecomsl\/posts\"],\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como influye Youtube en las ventas de tu tienda online - UrbeCOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/","og_locale":"es_ES","og_type":"article","og_title":"Como influye Youtube en las ventas de tu tienda online - UrbeCOM","og_description":"En solo 1 minuto se suben m\u00e1s de cien horas de v\u00eddeo a Internet, y la mayor\u00eda de estas horas de v\u00eddeo se encuentran en la plataforma Youtube. Es indiscutible el potencial que tiene esta plataforma. Un potencial que las empresas comienzan a ver c\u00f3mo sacarle partido. El groso de la audiencia de YouTube es [&hellip;]","og_url":"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2017-05-05T07:14:24+00:00","article_modified_time":"2017-05-05T07:18:16+00:00","og_image":[{"width":800,"height":300,"url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2017\/05\/influir-youtube-ventas-online.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"urbeCOM Ecomercio","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#primaryimage","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2017\/05\/influir-youtube-ventas-online.jpg","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2017\/05\/influir-youtube-ventas-online.jpg","width":800,"height":300},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/","name":"Como influye Youtube en las ventas de tu tienda online - UrbeCOM","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#primaryimage"},"datePublished":"2017-05-05T07:14:24+00:00","dateModified":"2017-05-05T07:18:16+00:00","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo puede influir YouTube en tus ventas?"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de"},"headline":"\u00bfC\u00f3mo puede influir YouTube en tus ventas?","datePublished":"2017-05-05T07:14:24+00:00","dateModified":"2017-05-05T07:18:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#webpage"},"wordCount":390,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/influir-youtube-ventas-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2017\/05\/influir-youtube-ventas-online.jpg","keywords":["ventas online","video internet","YouTube"],"articleSection":["Comercio Electr\u00f3nico","M\u00e1rketing online","Redes sociales"],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de","name":"urbeCOM Ecomercio","sameAs":["https:\/\/plus.google.com\/+Urbecomsl\/posts"],"url":"https:\/\/www.urbecom.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8382"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=8382"}],"version-history":[{"count":1,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8382\/revisions"}],"predecessor-version":[{"id":8383,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8382\/revisions\/8383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media\/8384"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=8382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=8382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=8382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}