{"id":8405,"date":"2017-06-15T12:35:13","date_gmt":"2017-06-15T17:35:13","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8405"},"modified":"2017-06-15T12:35:13","modified_gmt":"2017-06-15T17:35:13","slug":"importancia-logistica-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/importancia-logistica-tienda-online\/","title":{"rendered":"La importancia de la log\u00edstica en el E-commerce"},"content":{"rendered":"<p>Con el importante aumento del mercado electr\u00f3nico, otro sector muy af\u00edn a \u00e9ste que se ha visto afectado positivamente ha sido el de la <strong>log\u00edstica.<\/strong><\/p>\n<p>El hecho es que la log\u00edstica es una <strong>cuesti\u00f3n clave para una <a href=\"https:\/\/www.urbecom.com\/blog\/crear-una-tienda-online-7910-2\/\" target=\"_blank\" rel=\"noopener\">tienda online<\/a><\/strong>, pues en muchos casos puede significar una compra m\u00e1s o menos. Aunque se habla poco de ella y parece que el Marketing Digital se centra en temas de SEO, SEM o RRSS, la log\u00edstica se ha convertido en los \u00faltimos a\u00f1os en la protagonista.<\/p>\n<p>Como en otras ocasiones, os preguntamos directamente <strong>\u00bfC\u00f3mo de importante es para vosotros el env\u00edo?<\/strong> \u00bf<strong>Os da igual los d\u00edas que pueda tardar?<\/strong> Probablemente muchos lo teng\u00e1is claro, aunque sabemos que comprar online requiere un poco de paciencia por nuestra parte, siempre solemos estar impacientes por recibir el paquete, por lo que muchas veces un env\u00edo demasiado lento nos haga pensarnos si comprar o no.<\/p>\n<p>Otra cuesti\u00f3n que estudiamos al detalle es el tema de los <strong><a href=\"https:\/\/www.urbecom.com\/blog\/gastos-de-envio-gratis-si-o-no\/\" target=\"_blank\" rel=\"noopener\">gastos de env\u00edo<\/a>,<\/strong> cada vez m\u00e1s se piden env\u00edos gratis y devoluciones de producto con las mismas condiciones.<\/p>\n<p>Por tanto y, como puedes imaginar, no debes descuidar este punto. Puedes tener las <a href=\"https:\/\/www.urbecom.com\/blog\/las-ofertas-exclusivas-ayudan-a-expandir-e-e-commerce\/\" target=\"_blank\" rel=\"noopener\"><strong>mejores ofertas<\/strong><\/a> y el producto de mayor calidad, pero si te olvidas de todo el proceso de entrega, sentimos decirte que el \u00e9xito no lo tendr\u00e1s garantizado. Te animamos a fomentar la relaci\u00f3n entre tu departamento de marketing y log\u00edstica.<\/p>\n<p>Recientemente, se ha celebrado el Sal\u00f3n Internacional de la Log\u00edstica (SIL) en Barcelona, en el que se mostraron las \u00faltimas novedades en sistemas de megaplataformas log\u00edsticas inteligentes y automatizadas y las soluciones de la \u00faltima milla para entregar paquetes de\u00a0<strong>comercio electr\u00f3nico<\/strong>\u00a0a clientes. Eventos como \u00e9ste son siempre interesantes para tu empresa.<\/p>\n<p>Siempre es importante estudiar el mercado donde la empresa log\u00edstica que contratemos o, incluso, nosotros mismos vayamos a dar el servicio. Y es que en cada pa\u00eds el consumidor valora diferentes puntos dentro del proceso de entrega del producto.<\/p>\n<p><strong>\u00bfY t\u00fa? \u00bftienes controlada la log\u00edstica de tu E-commerce? <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el importante aumento del mercado electr\u00f3nico, otro sector muy af\u00edn a \u00e9ste que se ha visto afectado positivamente ha sido el de la log\u00edstica. El hecho es que la log\u00edstica es una cuesti\u00f3n clave para una tienda online, pues en muchos casos puede significar una compra m\u00e1s o menos. Aunque se habla poco de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[390,1266,829],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importancia de la log\u00edstica en el E-commerce. Transporte en tienda online<\/title>\n<meta name=\"description\" content=\"No debes descuidar la log\u00edstica en tu tienda online. Entregar los productos con rapidez es un factor clave para tu e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/importancia-logistica-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importancia de la log\u00edstica en el E-commerce. Transporte en tienda online\" \/>\n<meta property=\"og:description\" content=\"No debes descuidar la log\u00edstica en tu tienda online. 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