{"id":8432,"date":"2017-08-07T23:45:45","date_gmt":"2017-08-08T04:45:45","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8432"},"modified":"2017-08-07T23:45:45","modified_gmt":"2017-08-08T04:45:45","slug":"que-es-m-commerce","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/que-es-m-commerce\/","title":{"rendered":"\u00bfSabes que es el M-commerce?"},"content":{"rendered":"<p>El M-commerce es, b\u00e1sicamente, <strong>el comercio electr\u00f3nico a trav\u00e9s del tel\u00e9fono m\u00f3vil<\/strong>, s\u00ed, as\u00ed de sencillo. Las compras a trav\u00e9s de m\u00f3vil se pueden realizar desde el mismo navegador o desde una app.<\/p>\n<p>Como se mostr\u00f3 en el \u00faltimo estudio anual eCommerce2017 del IAB Spain, ya son <strong>4 de cada 10 usuarios<\/strong> los que <a href=\"https:\/\/www.urbecom.com\/blog\/ecommerce-dispositivos-moviles\/\" target=\"_blank\" rel=\"noopener\">compran a trav\u00e9s de estos dispositivos<\/a>. Frente al 29% de usuarios que en 2016 compraban a trav\u00e9s de m\u00f3vil, en 2017 el porcentaje ha aumentado al 37%.<\/p>\n<p>Cierto es que este tipo de comercio no est\u00e1 tan desarrollado como el E-commerce, pero est\u00e1 creciendo de manera significativa (ya lo hemos visto en las cifras arrojadas por el estudio del IAB Spain).<\/p>\n<p>Las principales barreras que plantea esta forma de compra son: <strong>la incomodidad y la no practicidad, el tama\u00f1o de la pantalla y la falta de seguridad<\/strong>.<\/p>\n<p>Conociendo las barreras que presenta, seguramente te estar\u00e1s preguntando qu\u00e9 ventajas e inconvenientes presenta esta forma de compra, sobre todo cu\u00e1les son sus ventajas para que el crecimiento est\u00e9 siendo tan r\u00e1pido. Pues bien, te las contamos:<\/p>\n<p><strong>Ventajas:<\/strong><\/p>\n<ul>\n<li>Con el M-commerce no es necesario (si no se quiere) un desarrollo adicional, pues <strong>se puede utilizar el mismo navegador del m\u00f3vil<\/strong> para realizar las compras.<\/li>\n<li>Si nos decantamos por el uso de apps para comprar, lo cierto es que simplifica y agiliza mucho m\u00e1s la compra.<\/li>\n<li>Tendremos la posibilidad de poder segmentar la audiencia por datos de edad, sexo, geograf\u00eda, etc.<\/li>\n<\/ul>\n<p><strong>Desventajas:<\/strong><\/p>\n<ul>\n<li>Si la compra se realizar a trav\u00e9s del navegador del m\u00f3vil, si la tienda online tiene mucha informaci\u00f3n puede <strong>ser muy lenta la carga de esta<\/strong>, pudiendo impacientar al usuario. Ser\u00eda una muy buena opci\u00f3n <a href=\"https:\/\/www.urbecom.com\/es\/version-movil-tienda-online\" target=\"_blank\" rel=\"noopener\"><strong>crear una versi\u00f3n m\u00f3vil de la tienda online<\/strong><\/a> diferente de la versi\u00f3n de escritorio.<\/li>\n<li>El desarrollo de una App que sea <strong>compatible con los diferentes sistemas operativos m\u00f3viles<\/strong>.<\/li>\n<\/ul>\n<p>Aunque, la gran pregunta dentro del M-commerce es: <strong>\u00bfAplicaci\u00f3n nativa o Responsive Web?<\/strong> Esto depender\u00e1 de lo que t\u00fa prefieras, parece que existe una gran tendencia que se decanta por la creaci\u00f3n de App, pero lo cierto es que, si lo piensas bien, esto puede interesarle a empresas grades y muy conocidas que dispongan de clientes muy fieles, pues el hecho de que un usuario se descargue una app y la utilice significa que, de antemano, a ten\u00edas un cliente fidelizado.<\/p>\n<p>Si tu empresa est\u00e1 comenzando, lo m\u00e1s conveniente es que te decantes por un una web con un <strong>dise\u00f1o Responsive<\/strong> que se adapte a todo tipo de dispositivos, te permitir\u00e1 seguir ofreciendo la opci\u00f3n de compra online a tus usuarios sin tener que persuadirlos para que descarguen tu app.<\/p>\n<p>Y t\u00fa, <strong>\u00bfpiensas en el M-Commerce?<\/strong> <strong>\u00bfQu\u00e9 opci\u00f3n aplicar\u00edas en tu negocio?<\/strong><\/p>\n<p>Ya sabes que si decides <a href=\"https:\/\/www.urbecom.com\" target=\"_blank\" rel=\"noopener\"><strong>crear una tienda online con versi\u00f3n m\u00f3vil para tu negocio<\/strong><\/a>, nosotros te podemos ayudar \ud83d\ude09<\/p>\n<p><a href=\"#Urbecom\" target=\"_blank\" rel=\"noopener\">#Urbecom<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El M-commerce es, b\u00e1sicamente, el comercio electr\u00f3nico a trav\u00e9s del tel\u00e9fono m\u00f3vil, s\u00ed, as\u00ed de sencillo. Las compras a trav\u00e9s de m\u00f3vil se pueden realizar desde el mismo navegador o desde una app. Como se mostr\u00f3 en el \u00faltimo estudio anual eCommerce2017 del IAB Spain, ya son 4 de cada 10 usuarios los que compran [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,66,778,1],"tags":[593,1287,1224,1285,1286,1223],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfSabes que es el M-commerce? Compras online a trav\u00e9s del m\u00f3vil<\/title>\n<meta name=\"description\" content=\"El M-Commerce es el comercio electr\u00f3nico a trav\u00e9s del m\u00f3vil. 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