{"id":8437,"date":"2017-08-30T00:31:19","date_gmt":"2017-08-30T05:31:19","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8437"},"modified":"2017-08-30T00:31:19","modified_gmt":"2017-08-30T05:31:19","slug":"requisitos-montar-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/requisitos-montar-tienda-online\/","title":{"rendered":"\u00bfQu\u00e9 debes tener en cuenta para montar una tienda online?"},"content":{"rendered":"<p>Muchas veces parece que abrir un Ecommerce es una tarea mucho m\u00e1s sencilla que comenzar con una tienda f\u00edsica, cuando lo cierto es que <strong>conlleva mucho trabajo y dedicaci\u00f3n<\/strong>. Debido al continuo crecimiento de las compras en Internet, <a href=\"https:\/\/www.urbecom.com\" target=\"_blank\" rel=\"noopener\"><strong>crear una tienda online<\/strong><\/a> es una gran oportunidad.<\/p>\n<p>Sin embargo, antes de lanzarte a esta aventura, queremos ense\u00f1arte aquellas cosas que debes tener en cuenta antes de comenzar y en tus primeros pasos como vendedor online.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>Elabora un buen plan de negocio<\/strong><\/h5>\n<p>Antes de lanzarte a la apertura de un negocio online, es recomendable que tengas un plan de negocio donde recojas todo lo indispensable para <strong>planificar, <a href=\"https:\/\/www.urbecom.com\/blog\/hacer-plan-marketing-perfecto\/\" target=\"_blank\" rel=\"noopener\">desarrollar la estrategia<\/a> y lanzar tu tienda online<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>No pierdas de vista a tu competencia<\/strong><\/h5>\n<p>Probablemente seas el mejor conocedor de tu negocio, pero <strong>\u00bfy de tu competencia?<\/strong> Debes conocer que otros productos pueden hacer sombra a los tuyos y lo que ofrecen el resto de competidores, de esta forma estar\u00e1 evitando un posible reemplazo por un competidor.<\/p>\n<p>Una vez que los tengas localizados, intenta aprender todo lo que puedas de ellos, ya sabes, el benchmarking puede ser un buen aliado en tus comienzos.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>El posicionamiento es importante<\/strong><\/h5>\n<p><a href=\"https:\/\/www.urbecom.com\/blog\/consejos-para-mejorar-el-seo-de-tu-tienda-online\/\" target=\"_blank\" rel=\"noopener\"><strong>\u00bfC\u00f3mo posicionarte?<\/strong><\/a> A trav\u00e9s del SEO, seguramente hayas o\u00eddo o visto alguna vez este acr\u00f3nimo. El SEO se trata del posicionamiento en buscadores, el posicionamiento de tu web depender\u00e1 de las pr\u00e1cticas de SEO que lleves a cabo en ella.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>Busca la forma de diferenciarte<\/strong><\/h5>\n<p>Al igual que puede ocurrir en una tienda f\u00edsica, <strong>existir\u00e1n otras web que ofrezcan los mismos o parecidos productos<\/strong> a los que ofreces en tu web, en tu mano est\u00e1 que te elijan a ti.<\/p>\n<p><a href=\"https:\/\/www.urbecom.com\/blog\/que-hay-que-evitar-en-nuestro-diseno-web\/\" target=\"_blank\" rel=\"noopener\">Personaliza la portada de tu p\u00e1gina<\/a>, proporciona descripciones de productos \u00fanicas, crea tus propias fotograf\u00edas de producto\u2026<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>C\u00e9ntrate en tus clientes<\/strong><\/h5>\n<p>Tener una tienda virtual no es s\u00f3lo vender y esperar a que vengan a comprar en masa. Hoy en d\u00eda existe una gran cantidad y variedad de webs, <strong>debes pensar cuales son las razones por las que deber\u00edan comprar en la tuya<\/strong> y transmit\u00edrselas a tus potenciales clientes. Para ello, tambi\u00e9n debes tener pensado cu\u00e1l es el perfil de tu cliente, de esta forma podr\u00e1s hacerte una mejor idea de cu\u00e1les son sus gustos o h\u00e1bitos de compra. Adem\u00e1s, con esta informaci\u00f3n, podr\u00e1s enfocar mejor tus <a href=\"https:\/\/www.urbecom.com\/blog\/herramientas-email-marketing-ecommerce\/\" target=\"_blank\" rel=\"noopener\">campa\u00f1as de marketing<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Estos son algunos consejos que deb\u00e9is tener en cuenta antes de abrir vuestra tienda online.<\/p>\n<p>Y t\u00fa, <strong>\u00bftienes alguno que no hayamos dicho?<\/strong><\/p>\n<p>Cu\u00e9ntanoslo en nuestras RRSS.<\/p>\n<p><a href=\"https:\/\/twitter.com\/urbecom\" target=\"_blank\" rel=\"noopener\">#Urbecom<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muchas veces parece que abrir un Ecommerce es una tarea mucho m\u00e1s sencilla que comenzar con una tienda f\u00edsica, cuando lo cierto es que conlleva mucho trabajo y dedicaci\u00f3n. Debido al continuo crecimiento de las compras en Internet, crear una tienda online es una gran oportunidad. Sin embargo, antes de lanzarte a esta aventura, queremos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,1],"tags":[22,1290,160,244,1288,102,1289,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Requisitos y estrategias para crear una tienda online<\/title>\n<meta name=\"description\" content=\"Estrategias y requisitos que tienes que tener en cuenta para montar tu tienda virtual. 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