{"id":8454,"date":"2017-10-06T00:42:33","date_gmt":"2017-10-06T05:42:33","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8454"},"modified":"2017-10-06T00:42:33","modified_gmt":"2017-10-06T05:42:33","slug":"analisis-predictivo-el-futuro-del-ecommerce","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/analisis-predictivo-el-futuro-del-ecommerce\/","title":{"rendered":"An\u00e1lisis predictivo: \u00bfel futuro del Ecommerce?"},"content":{"rendered":"

Probablemente, muchos de los que est\u00e1is leyendo este post os ha pasado que acced\u00e9is a Internet con el objetivo de comprar un producto o servicio en concreto y muchas veces termin\u00e1is comprando otra cosa que nada tiene que ver con el que era vuestro objetivo principal<\/strong>.<\/p>\n

Estas pr\u00e1cticas no se deben al azar o casualidad como muchos creemos. Estos hechos pueden deberse a la aplicaci\u00f3n de un an\u00e1lisis predictivo en el Ecommerce que estemos visitando.<\/p>\n

Y \u00bfqu\u00e9 es el an\u00e1lisis predictivo?<\/strong> Se trata de un an\u00e1lisis basado en algoritmos con el que se puede predecir escenarios y comportamientos futuros del usuario. B\u00e1sicamente es exprimir y trabajar con el Big Data<\/strong> que tenemos de nuestros usuarios y trazar estrategias en base a probabilidades de \u00e9xito, teniendo en cuenta sus preferencias.<\/p>\n

Estos datos son cada vez m\u00e1s accesibles gracias al uso de las redes sociales, de las que podemos extraer los gustos y preferencias de nuestro p\u00fablico<\/strong>, ya que continuamente est\u00e1n compartiendo estados o fotos de productos, servicios o experiencias que les gusta. Esta informaci\u00f3n es una oportunidad para el comercio electr\u00f3nico, que podr\u00e1 ver reflejada en ella nuevas formas de atracci\u00f3n de consumidores.<\/p>\n

\u00bfC\u00f3mo funciona este an\u00e1lisis a grandes rasgos?<\/strong> Teni\u00e9ndose en cuenta los datos hist\u00f3ricos de compras de los usuarios online<\/a> y aprendiendo a conocer cu\u00e1les son sus gustos y costumbres a la hora de navegar por Internet.<\/p>\n

Son muchas las opiniones que se decantan por la apuesta del an\u00e1lisis predictivo en el mundo del Ecommerce. Avanzando en este terreno, se podr\u00e1 llegar a monitorizar y predecir las acciones de los usuarios, pudiendo clasificarlos por su comportamiento y asegurarnos su fidelidad al ofrecerle los productos o servicios que le pueden interesar<\/strong>.<\/p>\n

Actualmente es una herramienta que pocos aplican e invierten en ella. Cierto es que se encuentra en desarrollo y que en el an\u00e1lisis predictivo a\u00fan no est\u00e1 todo dicho, pero las posibilidades que ofrece no pueden pasar desapercibidas.<\/p>\n

Y t\u00fa, \u00bfpiensas que puede ser el futuro del ecommerce?<\/strong> \u00bfApostar\u00edas por el an\u00e1lisis predictivo?<\/strong><\/p>\n

\u00a1Cu\u00e9ntanos en nuestras RRSS<\/a>!<\/p>\n

#Urbecom<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Probablemente, muchos de los que est\u00e1is leyendo este post os ha pasado que acced\u00e9is a Internet con el objetivo de comprar un producto o servicio en concreto y muchas veces termin\u00e1is comprando otra cosa que nada tiene que ver con el que era vuestro objetivo principal. Estas pr\u00e1cticas no se deben al azar o casualidad […]<\/p>\n","protected":false},"author":1,"featured_media":8458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[1293,1294,1296,1295],"yoast_head":"\nAn\u00e1lisis predictivo: \u00bfel futuro del Ecommerce y las Tiendas Online?<\/title>\n<meta name=\"description\" content=\"Importancia del an\u00e1lisis del Big Data en el comercio electr\u00f3nico. 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