{"id":8523,"date":"2018-03-16T10:21:01","date_gmt":"2018-03-16T15:21:01","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8523"},"modified":"2018-03-16T10:21:01","modified_gmt":"2018-03-16T15:21:01","slug":"diseno-web-responsive-en-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/diseno-web-responsive-en-tienda-online\/","title":{"rendered":"\u00bfPor qu\u00e9 deber\u00edas apostar por un Responsive Web Design?"},"content":{"rendered":"<p>Es indiscutible que <strong>el smartphone se ha convertido en uno de los canales principales<\/strong> desde donde los usuarios consumen todo tipo de contenido, buscan, comparan y compran productos. De hecho, probablemente t\u00fa est\u00e9s accediendo a este post desde tu <a href=\"https:\/\/www.urbecom.com\/blog\/la-importancia-del-movil-para-tu-negocio\/\">m\u00f3vil<\/a>.<\/p>\n<p>Este gran uso del smartphone, repercute directamente en la actividad de cualquier empresa. Una tendencia que las grandes empresas conocen y han apostado por ella desde el comienzo. Desde hace unos a\u00f1os, las pymes est\u00e1n comenzando a subirse al carro, pues reconocen su auge y quieren sumarse al <a href=\"https:\/\/www.urbecom.com\/blog\/ecommerce-dispositivos-moviles\/\">comercio m\u00f3vil<\/a>. \u00a0De hecho, en <strong>Espa\u00f1a el smartphone ha superado al ordenador de sobremesa<\/strong> como principal dispositivo para acceder a Internet.<\/p>\n<p>Seg\u00fan el estudio \u201cLas pymes espa\u00f1olas en el \u00e1mbito online\u201d realizado por la plataforma global de comercio electr\u00f3nico eBay, el 71% de ellas reconoce que necesita apoyo externo. \u00a0Este estudio, tambi\u00e9n arroja que a pesar de conocer el 70,5% de las pymes encuestadas las ventajas del comercio m\u00f3vil, <strong>solo el 28,4% cuenta con una aplicaci\u00f3n o una <a href=\"https:\/\/www.urbecom.com\/es\/version-movil-tienda-online\" target=\"_blank\" rel=\"noopener\">web optimizada para m\u00f3viles<\/a><\/strong>.<\/p>\n<p>Precisamente, es este \u00faltimo dato el que tenemos que mejorar, pues poseer una web responsive totalmente optimizada para la experiencia m\u00f3vil empieza a ser imprescindible. \u00a0Para respaldar esta afirmaci\u00f3n, hoy <strong>te contamos cuales son las ventajas de tener una web responsive<\/strong>.<\/p>\n<ul>\n<li><strong>Mejora el <a href=\"https:\/\/www.urbecom.com\/blog\/tecnica-de-seo-para-nuestra-tienda-online-movil\/\">SEO<\/a><\/strong>. Google premia a las marcas que tenga una web adaptada a m\u00f3viles. Esto te ayudar\u00e1 a tener visibilidad en los motores de b\u00fasqueda.<\/li>\n<li><strong>Aumenta la tasa de conversi\u00f3n e ingresos para la empresa<\/strong>. Cuando el usuario se siente c\u00f3mo navegando dentro de una web y no encuentra problemas desde ning\u00fan dispositivo, ser\u00e1 m\u00e1s f\u00e1cil que se decida a comprar en nuestra web.<\/li>\n<li><strong>Mejora la experiencia de usuario<\/strong>. El usuario tendr\u00e1 una mejor experiencia con nuestra web cuando al visitarla desde su dispositivo m\u00f3vil no tenga que esperar largos tiempos de carga o el dise\u00f1o de esta no se adapte a su pantalla.<\/li>\n<li><strong>Reduce los costes y el mantenimiento<\/strong>. Creada una web apta para cualquier dispositivo, cada vez que queramos hacer una modificaci\u00f3n, solo tendremos que hacerla en una sola plantilla. Utilizar un \u00fanico dise\u00f1o hace que no tengamos que hacer una modificaci\u00f3n para cada uno de los dispositivos, lo que nos ahorra costes de tiempo y dinero.<\/li>\n<li><strong>Carga m\u00e1s r\u00e1pida del sitio web<\/strong>. Uno de los factores clave para Google.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u00bfQu\u00e9 os parece? \u00bfSon suficientes motivos como para apostar por una web responsive?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es indiscutible que el smartphone se ha convertido en uno de los canales principales desde donde los usuarios consumen todo tipo de contenido, buscan, comparan y compran productos. De hecho, probablemente t\u00fa est\u00e9s accediendo a este post desde tu m\u00f3vil. Este gran uso del smartphone, repercute directamente en la actividad de cualquier empresa. Una tendencia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,66,399],"tags":[1316,1201,1285,1223],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La importancia de un dise\u00f1o web responsive en tu tienda online<\/title>\n<meta name=\"description\" content=\"Es necesario que adaptes tu tienda online a un dise\u00f1o web responsive. 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