{"id":8574,"date":"2018-11-05T05:35:43","date_gmt":"2018-11-05T10:35:43","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8574"},"modified":"2018-11-05T05:35:43","modified_gmt":"2018-11-05T10:35:43","slug":"instagram-shopping-el-clic-a-tu-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/instagram-shopping-el-clic-a-tu-tienda-online\/","title":{"rendered":"Instagram Shopping, el clic a tu tienda online"},"content":{"rendered":"<p><strong>\u00bfEres capaz de contabilizar las veces que usas una tienda online a lo largo del d\u00eda?<\/strong> Quiz\u00e1 es algo que cotidianamente pasa desapercibido porque ya est\u00e1 integrado en tu d\u00eda a d\u00eda. El comercio online se ha instalado en nuestras vidas silenciosamente, y se ha colado todas las ventanas de nuestras pantallas.<\/p>\n<p>Hasta ahora, el <a href=\"https:\/\/www.urbecom.com\/blog\/diferentes-tipos-de-publicidad-online\/\" target=\"_blank\" rel=\"noopener\">banner publicitario<\/a> redireccionaba a la tienda online en la que pod\u00edamos adquirir el producto. \u00daltimamente, vemos c\u00f3mo <strong>el comercio online se cuela en las redes sociales que usamos a diario<\/strong>, no s\u00f3lo avisando que es publicidad. &#8216;<strong>Instagram shopping<\/strong>&#8216; es la nueva funcionalidad que ha incorporado desde esta primavera la red social de im\u00e1genes por excelencia. Con tan solo <strong>un clic en el producto de la fotograf\u00eda<\/strong>, se activa el bot\u00f3n de compra que detalla el nombre y precio de los productos.<\/p>\n<p>Esta novedad de implicar a las redes sociales en el comercio online, supone una oportunidad para las PYMES, que <strong>pueden comercializar sus productos de la misma forma que lo pueden hacer gigantes como Amazon o EBay<\/strong>. Un servicio que hace que el comercio electr\u00f3nico est\u00e9 m\u00e1s vivo y activo que nunca.<\/p>\n<p>Las empresas que venden productos a trav\u00e9s de Instagram, hasta ahora solo ten\u00edan oportunidad de enlazar a su tienda online a partir de los 10.000 seguidores. Ahora, Insagram, te da la oportunidad <strong>de etiquetar tus productos con tan solo tocar la pantalla y se\u00f1alar el producto que te interesa<\/strong>. Si ya has colgado im\u00e1genes de tu tienda online, podr\u00e1s etiquetar hasta un m\u00e1ximo de 5 productos por imagen. Una ventaja, ya que puedes etiquetar mediante un carrusel, una colecci\u00f3n de productos si tu tienda est\u00e1 dedicada al comercio textil, decoraci\u00f3n o venta de alimentos. Tambi\u00e9n, a trav\u00e9s de <strong>Instagram Stories puedes a\u00f1adir el bot\u00f3n de compra que da acceso directo a tu tienda online<\/strong>. De esta manera, el usuario puede ver el precio y los detalles del producto dentro de instagram tan solo tocando.<\/p>\n<p>El alcance de este comercio, que aparece en la red como una publicaci\u00f3n m\u00e1s, ser\u00e1n los seguidores, ya que no permite promocionar. Para ello, tu cuenta de Instagram debe estar configurada como una empresa. A trav\u00e9s de la anal\u00edtica que ofrece esta herramienta, podr\u00e1s conocer el engagement de los productos etiquetados. Una funcionalidad gratuita sin coste a\u00f1adido que supone una oportunidad para para productos f\u00edsicos y tiendas online sin salir de instagram.<\/p>\n<p><strong>\u00bfAyuda esto a mejorar la venta de las tiendas online?<\/strong><\/p>\n<p>Instagram Shopping es una f\u00f3rmula f\u00e1cil, <strong>accesible a coste cero para <a href=\"https:\/\/www.urbecom.com\/blog\/consejos-para-vender-online\/\" target=\"_blank\" rel=\"noopener\">incrementar las ventas<\/a><\/strong>, a trav\u00e9s de un escaparate virtual. El acceso tanto de tu p\u00fablico objetivo, como quien aleatoriamente te pueden ir encontrando en la red social, una de las m\u00e1s interactivas es una de las claras ventajas que presenta esta herramienta.<\/p>\n<p>Una f\u00f3rmula f\u00e1cil para llegar a tu audiencia y a compradores activos, a trav\u00e9s de un contenido interactivo creado de forma sencilla, que fomenta el inter\u00e9s del usuario y facilita el proceso de compra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEres capaz de contabilizar las veces que usas una tienda online a lo largo del d\u00eda? Quiz\u00e1 es algo que cotidianamente pasa desapercibido porque ya est\u00e1 integrado en tu d\u00eda a d\u00eda. El comercio online se ha instalado en nuestras vidas silenciosamente, y se ha colado todas las ventanas de nuestras pantallas. Hasta ahora, el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Shopping, el clic a tu tienda online<\/title>\n<meta name=\"description\" content=\"Llega Instagram Shopping, una herramienta gratuita para incrementar las ventas de tu tienda online mediante la compra de productos en Instagram. 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