{"id":8578,"date":"2018-11-28T10:45:14","date_gmt":"2018-11-28T15:45:14","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8578"},"modified":"2018-11-28T10:45:14","modified_gmt":"2018-11-28T15:45:14","slug":"preparar-tienda-online-para-navidad","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/preparar-tienda-online-para-navidad\/","title":{"rendered":"C\u00f3mo preparar la e-commerce de cara a la Navidad"},"content":{"rendered":"<p>Los adornos de navidad ya cuelgan de los comercios tradicionales, pero <strong>\u00bfy tu tienda online, la has decorado tambi\u00e9n?<\/strong><br \/>\n<a href=\"https:\/\/www.urbecom.com\/blog\/crear-contenidos-con-valor-en-el-blog-de-nuestra-tienda-online\/\" target=\"_blank\" rel=\"noopener\">Crear un contenido<\/a> atractivo de cara a la Navidad es vital para incrementar las ventas de tu comercio electr\u00f3nico, por varios motivos:<\/p>\n<ul>\n<li>El primero de ellos es aprovechar los clientes que durante Navidad no disponen de tiempo para hacer compras y <strong>huyen de los comercios y calles masificadas<\/strong>. Acudir a una tienda online bien planificada y estructurada es esencial en esta \u00e9poca. Durante la \u00e9poca navide\u00f1a los comercios online tambi\u00e9n sacan sus adornos y <strong>cambian el <a href=\"https:\/\/www.urbecom.com\/blog\/que-hay-que-evitar-en-nuestro-diseno-web\/\" target=\"_blank\" rel=\"noopener\">dise\u00f1o de su web<\/a><\/strong> adornando m\u00e1rgenes o haci\u00e9ndola m\u00e1s interactiva aprovechando esta decoraci\u00f3n como se\u00f1alizaci\u00f3n a productos oferta o promociones navide\u00f1as.<br \/>\nEfectos, tem\u00e1ticas de fondo, colores relacionados con la Navidad, gorro de Pap\u00e1 N\u00f6el en el logotipo,<\/li>\n<li>Adem\u00e1s del contenido hay que reforzar las provisiones para estos d\u00edas. Debes asegurar que las funciones de tu e-commerce funcionan correctamente (pasarela de pago, cat\u00e1logo de productos, men\u00fa&#8230;).<\/li>\n<li><strong>Planificar<\/strong>. Es importante <strong>no romper la cadena de stock durante los d\u00edas de m\u00e1s afluencia de clientes<\/strong>. Para tus clientes, la experiencia navegando por productos, adem\u00e1s de satisfacer sus necesidades en tiempos y entregas, son el resultado de una buena <a href=\"https:\/\/www.urbecom.com\/blog\/logistica-control-transporte-tienda-online\/\" target=\"_blank\" rel=\"noopener\">gesti\u00f3n en los pedidos<\/a> y la planificaci\u00f3n.<\/li>\n<li><strong>Prepara una estrategia de venta<\/strong>. Si el stock de otras temporadas abarrota tu almac\u00e9n, puedes hacer una tira de <strong>ofertas flash<\/strong> disponibles a partir de precios que animen a tus visitas a comprar. Agrupa varios productos para hacer un lote y venderlos juntos. Si alguien est\u00e1 mirando un producto prepara la e-commerce para que aparezca un segundo opcional o incluido en el lote al lado de esto o como continuaci\u00f3n de la compra.<\/li>\n<li><strong>Tarjetas regalo<\/strong>. Imprescindibles en esta \u00e9poca, aunque es recomendable tenerlas en todas las \u00e9pocas, de esa manera asegurar\u00e1s una cantidad.<\/li>\n<li><strong>Gastos de env\u00edo<\/strong>. Una de las preocupaciones a la hora de comprar online es si llegar\u00e1n a tiempo o no los productos adquiridos, en el caso de los regalos, <strong>la fecha de entrega es un servicio de debe estar garantizado<\/strong>. Los plazos deben estar marcados y claros en tu tienda online, ya que de no llegar a tiempo, el cliente insatisfecho podr\u00eda ser peor que perder una venta. Adem\u00e1s, si la tienda se puede permitir incluir los gastos de env\u00edo incluidos en el pedido, es probable que el volumen de clientes aumente considerablemente.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Los adornos de navidad ya cuelgan de los comercios tradicionales, pero \u00bfy tu tienda online, la has decorado tambi\u00e9n? Crear un contenido atractivo de cara a la Navidad es vital para incrementar las ventas de tu comercio electr\u00f3nico, por varios motivos: El primero de ellos es aprovechar los clientes que durante Navidad no disponen de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como preparar tu tienda online para la campa\u00f1a de navidad<\/title>\n<meta name=\"description\" content=\"La navidad ya est\u00e1 a la vuelta de la esquina. \u00bfHas preparado tu tienda online para la navidad? 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