{"id":8583,"date":"2018-12-26T05:33:44","date_gmt":"2018-12-26T10:33:44","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8583"},"modified":"2018-12-26T05:35:49","modified_gmt":"2018-12-26T10:35:49","slug":"importancia-blog-corporativo","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/importancia-blog-corporativo\/","title":{"rendered":"\u00bfEs importante tener un blog corporativo?"},"content":{"rendered":"\n<p>El contenido que genera una empresa en internet y en las redes sociales siempre va a ser <strong>un plus para llegar al <a rel=\"noreferrer noopener\" aria-label=\"cliente (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.urbecom.com\/blog\/tips-captar-clientes-tienda-online\/\" target=\"_blank\">cliente<\/a><\/strong>. Adem\u00e1s de generar confianza y posiblemente, un seguimiento m\u00e1s continuado a tu p\u00e1gina web.<\/p>\n\n\n\n<p>Hay que tener claro por otro lado, que n<strong>o es lo mismo tener un blog que saber llevarlo<\/strong>. Por ello es muy importante la gesti\u00f3n que se le d\u00e9 y marcar los objetivos a conseguir.<\/p>\n\n\n\n<p>A continuaci\u00f3n, te contamos algunas ventajas de tener un blog en tu p\u00e1gina web:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Muestra la <a href=\"https:\/\/www.urbecom.com\/blog\/la-identidad-empresarial-de-tu-tienda-online\/\">identidad de la empresa<\/a><\/strong>, ya que el contenido de nuestras publicaciones revela c\u00f3mo somos y qu\u00e9 queremos reflejar.<\/li><\/ul>\n\n\n\n<ul><li><strong>Mejora la imagen de nuestra p\u00e1gina web<\/strong>.<\/li><\/ul>\n\n\n\n<ul><li><strong>Involucra e interesa al cliente<\/strong> m\u00e1s all\u00e1 de las publicaciones que se hacen en las <a href=\"https:\/\/www.urbecom.com\/blog\/consejos-para-vender-en-redes-sociales\/\">redes sociales<\/a>, porque no se trata de un contenido meramente publicitario.<\/li><\/ul>\n\n\n\n<ul><li><strong>Desarrolla la creatividad e implicaci\u00f3n del equipo<\/strong>, llev\u00e1ndose a cabo el concepto de \u201cbrainstorming\u201d.<\/li><\/ul>\n\n\n\n<ul><li><strong>Los clientes pueden interactuar entre ellos y con la empresa<\/strong> <a href=\"https:\/\/www.urbecom.com\/blog\/permitir-comentarios-en-los-productos-si-o-no\/\">mediante comentarios<\/a>, aportando mejoras e ideas constructivas.<\/li><\/ul>\n\n\n\n<ul><li>Es una forma de diferenciaci\u00f3n con respecto a las dem\u00e1s empresas y <strong>mejora el posicionamiento <a href=\"https:\/\/www.urbecom.com\/blog\/tecnica-de-seo-para-nuestra-tienda-online-movil\/\">SEO<\/a><\/strong>.<\/li><\/ul>\n\n\n\n<p>En definitiva, <strong>un blog corporativo lleva dedicaci\u00f3n y esfuerzo, pero trae muchas ventajas consigo<\/strong> y si logras un buen funcionamiento de este, ser\u00e1 muy beneficioso para el equipo y la empresa. \u00a1An\u00edmate a conseguirlo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El contenido que genera una empresa en internet y en las redes sociales siempre va a ser un plus para llegar al cliente. Adem\u00e1s de generar confianza y posiblemente, un seguimiento m\u00e1s continuado a tu p\u00e1gina web. Hay que tener claro por otro lado, que no es lo mismo tener un blog que saber llevarlo. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[306,1330,1329],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfEs importante tener un blog corporativo? - Blog de comercio electr\u00f3nico<\/title>\n<meta name=\"description\" content=\"El contenido que genera una empresa en internet y en las redes sociales siempre va a ser un plus para llegar al cliente. 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