{"id":8677,"date":"2019-05-20T11:23:29","date_gmt":"2019-05-20T16:23:29","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8677"},"modified":"2019-05-20T11:23:32","modified_gmt":"2019-05-20T16:23:32","slug":"tendencias-ecommerce-2019","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/tendencias-ecommerce-2019\/","title":{"rendered":"Tendencias ecommerce 2019"},"content":{"rendered":"\n<p>En la actualidad, estas tendencias est\u00e1n marcadas claramente por el predominio de los <strong>smartphones<\/strong> como v\u00eda principal de acceso a internet, as\u00ed como el creciente consumo de contenidos online. Por eso, las tendencias del comercio electr\u00f3nico van de la mano del contenido visual. <\/p>\n\n\n\n<p>Una de las tendencias m\u00e1s destacadas es el \u201c<strong>instant commerce<\/strong>\u201d, que se traduce en la instantaneidad es una necesidad, puesto que cada vez los usuarios buscan m\u00e1s rapidez y calidad en la navegaci\u00f3n. Por eso, hacer una <strong>compra online<\/strong> debe ser sencillo tal como lo son las <a href=\"https:\/\/www.urbecom.com\/blog\/aumentar-ventas-online-redes-sociales\/\">redes sociales<\/a> para ellos. De lo que se podemos inferir otra tendencia, el \u201c<strong>social commerce<\/strong>\u201d. <\/p>\n\n\n\n<p>El \u201c<strong>social commerce<\/strong>\u201d consiste en vender en redes sociales, lo que es cada vez m\u00e1s com\u00fan y m\u00e1s aprovechado por los <a href=\"https:\/\/www.urbecom.com\/blog\/tips-captar-clientes-tienda-online\/\">vendedores online<\/a>, ya que se trata de un proceso sencillo y que permite alcanzar a muchos usuarios. <\/p>\n\n\n\n<p>Como se ha mencionado anteriormente, el contenido visual es una tendencia incuestionable en la actualidad, cosa que tiene sentido cuando tenemos en cuenta el resto de tendencias de las que hablamos. El \u201c<strong>visual commerce<\/strong>\u201d se basa en procesar la informaci\u00f3n que se nos ofrece de un solo vistazo. De esta manera, entendemos el \u00e9xito que supone redes como <a href=\"https:\/\/www.urbecom.com\/blog\/instagram-shopping-el-clic-a-tu-tienda-online\/\">instagram<\/a> o <a href=\"https:\/\/www.urbecom.com\/blog\/pinterest-es-la-red-social-mas-utilizada-en-el-ecommerce\/\">pinterest<\/a>, en las que su contenido es casi en su totalidad visual.<\/p>\n\n\n\n<p>De la misma manera, entendemos que las redes sociales nos llevan a otra tendencia que cada d\u00eda es m\u00e1s normal encontrarnos, hablamos del llamado \u201c<strong>influencer marketing<\/strong>\u201d. La opini\u00f3n de los l\u00edderes de las <strong>redes sociales<\/strong> cuenta, y mucho, para los usuarios de estas, por eso, que tu marca est\u00e9 representada por influencers puede ser una gran idea, pero cuidado, esta es un arma de doble filo. Hay que saber escoger a la persona, que sus valores y los de tu marca sean afines, que represente aquello que quieres relacionar con tus productos, y muchos m\u00e1s aspectos a tener en cuenta<\/p>\n\n\n\n<p>Estas son algunas de las tendencias en <strong>ecommerce para 2019<\/strong>, que pensamos que seguir\u00e1n creciendo y asent\u00e1ndose cada vez m\u00e1s en nuestro d\u00eda a d\u00eda, pero por supuesto, hay m\u00e1s, \u00bfquieres compartir alguna con nosotros? <\/p>\n\n\n\n<p>#Urbecom<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la actualidad, estas tendencias est\u00e1n marcadas claramente por el predominio de los smartphones como v\u00eda principal de acceso a internet, as\u00ed como el creciente consumo de contenidos online. Por eso, las tendencias del comercio electr\u00f3nico van de la mano del contenido visual. Una de las tendencias m\u00e1s destacadas es el \u201cinstant commerce\u201d, que se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[14,10,1341,125],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendencios del comercio online 2019 - UrbeCOM Tiendas online<\/title>\n<meta name=\"description\" content=\"Estas tendencias est\u00e1n marcadas por el predominio de los smartphones como v\u00eda principal de acceso a internet, as\u00ed como el creciente consumo de contenidos online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/tendencias-ecommerce-2019\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencios del comercio online 2019 - UrbeCOM Tiendas online\" \/>\n<meta property=\"og:description\" content=\"Estas tendencias est\u00e1n marcadas por el predominio de los smartphones como v\u00eda principal de acceso a internet, as\u00ed como el creciente consumo de contenidos online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/tendencias-ecommerce-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-20T16:23:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-20T16:23:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/tendencias-ecommerce-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"urbeCOM Ecomercio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/tendencias-ecommerce-2019\/#primaryimage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/tendencias-ecommerce-2019.jpg\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/tendencias-ecommerce-2019.jpg\",\"width\":800,\"height\":300,\"caption\":\"tendencias-ecommerce-2019\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/tendencias-ecommerce-2019\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/tendencias-ecommerce-2019\/\",\"name\":\"Tendencios del comercio online 2019 - 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