{"id":8735,"date":"2019-07-25T05:47:22","date_gmt":"2019-07-25T10:47:22","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8735"},"modified":"2019-07-25T05:47:24","modified_gmt":"2019-07-25T10:47:24","slug":"auge-packaging-gracias-al-comercio-electronico","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/auge-packaging-gracias-al-comercio-electronico\/","title":{"rendered":"El auge del packaging gracias al comercio electr\u00f3nico"},"content":{"rendered":"\n<p>El crecimiento del comercio electr\u00f3nico ha fomentado que, cada vez m\u00e1s, las marcas cuiden absolutamente todo lo relacionado con el env\u00edo y la presentaci\u00f3n de sus productos. Uno de los puntos clave que se ha desarrollado es el <strong>packaging o embalaje de los productos<\/strong>, incluido el de env\u00edo, habiendo ahora muchas m\u00e1s posibilidades para elegir entre <strong>sobres de cart\u00f3n<\/strong>, sobres acolchados, cajas, etc.<\/p>\n\n\n\n<h4 style=\"margin-top:40px;\"><strong>La importancia del packaging en los env\u00edos<\/strong><\/h4>\n\n\n\n<p>Las empresas prefieren <strong>enviar sus productos en embalajes de calidad<\/strong> que aseguren la llegada del producto en buen estado. Ya no utilizan solo sobres de pl\u00e1stico, sino que van m\u00e1s all\u00e1 y buscan la protecci\u00f3n del producto, con cajas de cart\u00f3n, <a href=\"https:\/\/www.paisdelossobres.es\/sobres-comerciales\/sobres-de-carton\">sobres de cart\u00f3n<\/a>, sobres acolchados, envolturas de pl\u00e1stico de burbujas y un largo etc\u00e9tera.<\/p>\n\n\n\n<p>Por ejemplo, <strong>marcas de moda como Zara<\/strong> realizan sus env\u00edos en cajas, <strong>sobres de cart\u00f3n <\/strong>y de papel reciclado. Otras como <strong>Hoffman<\/strong>, que se dedica a la impresi\u00f3n de fotos y \u00e1lbumes digitales, env\u00edan los \u00e1lbumes envueltos en pl\u00e1stico de burbujas o similar, dentro de un <strong>sobre de cart\u00f3n muy resistente<\/strong>.<\/p>\n\n\n\n<p>\u00bfQu\u00e9 queremos decir con todo esto? Que las personas que compran por internet buscan siempre dos cosas: <strong>rapidez y perfecci\u00f3n<\/strong>. La idea es que el env\u00edo llegue lo antes posible a sus manos y que llegue en perfecto estado, bien protegido y sin defectos, de ah\u00ed la <strong>importancia del desarrollo del packaging<\/strong> gracias al comercio electr\u00f3nico.<\/p>\n\n\n\n<p>Por supuesto, dependiendo del tipo de producto podremos utilizar un envoltorio u otro, ya que debe adecuarse a las necesidades. Por ejemplo, para productos planos que necesitan un embalaje r\u00edgido como libros, c\u00f3mics, fotos o videojuegos, son adecuados los <strong>sobres de cart\u00f3n<\/strong>, mientras que para productos m\u00e1s peque\u00f1os y fr\u00e1giles convendr\u00eda el uso de sobres acolchados.<\/p>\n\n\n\n<h4 style=\"margin-top:40px;\"><strong>La creatividad en el packaging de los productos<\/strong><\/h4>\n\n\n\n<p>Cabe destacar que, el desarrollo del packaging no se debe \u00fanicamente a la protecci\u00f3n durante el env\u00edo del producto, sino que <strong>tambi\u00e9n tiene una importancia est\u00e9tica<\/strong>.<\/p>\n\n\n\n<p>\u00bfQu\u00e9 significa esto? Que el packaging tambi\u00e9n debe ser bonito, adecuado para el producto, <strong>que llame la atenci\u00f3n y que consiga ese toque extra<\/strong> para que el cliente que haya comprado el producto se quede con una gran sensaci\u00f3n. No se trata solo de utilizar tan solo <strong>sobres de cart\u00f3n<\/strong> sin m\u00e1s, tiene que <strong>tener un valor a\u00f1adido<\/strong>.<\/p>\n\n\n\n<p>Por ejemplo, la conocida <strong>marca de gafas de sol Hawkers<\/strong> realiza los env\u00edos utilizando sobres, en los que dentro va otra caja de cart\u00f3n personalizada para cada modelo de gafas (la oficial del producto) que contiene una funda, las gafas de sol y varias pegatinas.<\/p>\n\n\n\n<p>No hace falta que el <strong>embalaje para el env\u00edo<\/strong> sea demasiado est\u00e9tico ya que su principal funci\u00f3n es la de la <strong>protecci\u00f3n del producto<\/strong> durante el env\u00edo. Sin embargo, conviene que adem\u00e1s de ese embalaje de env\u00edo, el producto contenga <strong>otro envoltorio m\u00e1s dedicado al producto<\/strong>. Es algo as\u00ed como las mu\u00f1ecas Matrioska, que asegure al comprador que el producto estaba protegido en todo momento.<\/p>\n\n\n\n<p>Es decir, que si por ejemplo vendemos revistas, adem\u00e1s de utilizar <strong>sobres de cart\u00f3n para el env\u00edo<\/strong>, convendr\u00eda tener otra capa m\u00e1s de envoltorio bonita y adecuada a la marca, aunque sea de papel reciclado, para dar a entender al cliente que <strong>nos preocupamos por la calidad del producto<\/strong> en todo momento y <strong>generar imagen de marca<\/strong> al mismo tiempo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El crecimiento del comercio electr\u00f3nico ha fomentado que, cada vez m\u00e1s, las marcas cuiden absolutamente todo lo relacionado con el env\u00edo y la presentaci\u00f3n de sus productos. Uno de los puntos clave que se ha desarrollado es el packaging o embalaje de los productos, incluido el de env\u00edo, habiendo ahora muchas m\u00e1s posibilidades para elegir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[1354,275,1355],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El auge del Packaging gracias al comercio online - UrbeCOM.com<\/title>\n<meta name=\"description\" content=\"El crecimiento del comercio online ha fomentado que las marcas cuiden la presentaci\u00f3n del embalaje en los env\u00edos. 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