{"id":8777,"date":"2020-06-07T00:59:16","date_gmt":"2020-06-07T05:59:16","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8777"},"modified":"2020-06-07T00:59:17","modified_gmt":"2020-06-07T05:59:17","slug":"importancia-tener-dominio-propio","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/importancia-tener-dominio-propio\/","title":{"rendered":"La importancia de tener un dominio propio"},"content":{"rendered":"\n<p>En primer lugar hablemos de lo b\u00e1sico, <strong>\u00bfqu\u00e9 es un dominio?<\/strong> El dominio o URL, es la direcci\u00f3n virtual por la que tus usuarios y clientes potenciales encontrar\u00e1n tu marca en internet.\u00a0<\/p>\n\n\n\n<p>Tanto si tu empresa lleva mucho tiempo en el mundo digital como si est\u00e1 empezando, este es un punto que debes tener en cuenta. Lo primero que debes saber es que <strong>un dominio gratuito no ofrece las mismas ventajas ni posibilidades que una direcci\u00f3n registrada<\/strong>, por eso vamos a hablarte de las ventajas y beneficios que esta herramienta aportar\u00e1 a tu marca:\u00a0<\/p>\n\n\n\n<ul><li><strong>El dominio de tu sitio web representa la identidad de tu marca<\/strong> d\u00e1ndole personalidad, por eso debe ser directo y claro, para que tus clientes lo asocien directamente con tu empresa y lo recuerden con facilidad.<\/li><\/ul>\n\n\n\n<ul><li>No es nada caro, debido a su alta demanda desde su aparici\u00f3n, en la actualidad tener tu propio dominio y mantenerlo es bastante econ\u00f3mico y adem\u00e1s, <strong>en <a href=\"https:\/\/www.urbecom.com\" target=\"_blank\" rel=\"noreferrer noopener\">UrbeCOM<\/a> tenemos diferentes planes que se adaptan a las necesidades de cada negocio<\/strong>.<\/li><\/ul>\n\n\n\n<ul><li>Otra de las ventajas de este aspecto, es que <strong>transmite a los usuarios confianza y seriedad<\/strong>. Adem\u00e1s, esto demuestra tu dedicaci\u00f3n hacia tu marca, lo que te aportar\u00e1 credibilidad.<\/li><\/ul>\n\n\n\n<ul><li>Tambi\u00e9n <strong>te permite tener emails<\/strong> con tu propia extensi\u00f3n, centraliz\u00e1ndolo todo de una forma profesional y coordinada.\u00a0<\/li><\/ul>\n\n\n\n<ul><li>Te permite crear subdominios, lo cual te facilitar\u00e1 la gesti\u00f3n de las interacciones de los visitantes con tu p\u00e1gina.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Hace que la configuraci\u00f3n del <a href=\"https:\/\/www.urbecom.com\/blog\/consejos-para-mejorar-el-seo-de-tu-tienda-online\/\">SEO<\/a> sea mucho m\u00e1s sencilla<\/strong>,\u00a0 as\u00ed como la monitorizaci\u00f3n del tr\u00e1fico de tu sitio web.\u00a0<\/li><\/ul>\n\n\n\n<ul><li>Por \u00faltimo, pero no menos importante, <strong>ganar\u00e1s <a href=\"https:\/\/www.urbecom.com\/blog\/aumentar-visibilidad-negocio-con-marketing-digital\/\">visibilidad online<\/a><\/strong>. Esto es gracias a que los buscadores como Google dan prioridad a sitios con dominio propio debido a que la URL contribuye a la experiencia del usuario, que es lo que potencian este tipo de buscadores.<\/li><\/ul>\n\n\n\n<p><strong>\u00bfA\u00fan te lo est\u00e1s pensando?<\/strong> No hay excusa para no darle a tu marca su propio dominio, ya que son muchas las razones y las ventajas por las que debes contar con \u00e9l. Adem\u00e1s, <strong>en <a href=\"https:\/\/www.urbecom.com\/blog\/como-crear-una-tienda-online-con-urbecom-com\/\">UrbeCOM te damos soporte<\/a><\/strong> para que obtengas la ayuda que necesite en casa paso.\u00a0<\/p>\n\n\n\n<p>#UrbeCOM<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En primer lugar hablemos de lo b\u00e1sico, \u00bfqu\u00e9 es un dominio? El dominio o URL, es la direcci\u00f3n virtual por la que tus usuarios y clientes potenciales encontrar\u00e1n tu marca en internet.\u00a0 Tanto si tu empresa lleva mucho tiempo en el mundo digital como si est\u00e1 empezando, este es un punto que debes tener en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,66,778],"tags":[1364,1363,1366,1365],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La importancia de tener un dominio propio<\/title>\n<meta name=\"description\" content=\"Un dominio propio indentifica tu marca. Es importante tener un dominio para identificar tu empresa en internet. Ventajas de tener un dominio para tu web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/importancia-tener-dominio-propio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de tener un dominio propio\" \/>\n<meta property=\"og:description\" content=\"Un dominio propio indentifica tu marca. Es importante tener un dominio para identificar tu empresa en internet. 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