{"id":8801,"date":"2020-08-28T04:09:05","date_gmt":"2020-08-28T09:09:05","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8801"},"modified":"2020-08-28T04:09:07","modified_gmt":"2020-08-28T09:09:07","slug":"importancia-identidad-de-marca","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/","title":{"rendered":"La importancia de la identidad de marca"},"content":{"rendered":"\n<p>En nuestro d\u00eda a d\u00eda estamos rodeados de diferentes <a href=\"https:\/\/www.urbecom.com\/blog\/que-productos-acaparan-mayores-ventas-en-internet\/\">productos y servicios<\/a> que consumimos a ciertas marcas que representan nuestro estilo de vida, nuestros valores o\u00a0 gustos , \u00bfverdad? Esto es debido, en parte, a que la identidad de marca de estos hace que sintamos preferencia por ellos.\u00a0<\/p>\n\n\n\n<p>La <strong><a href=\"https:\/\/www.urbecom.com\/blog\/la-identidad-empresarial-de-tu-tienda-online\/\">identidad de marca<\/a><\/strong> es el conjunto de elementos que un negocio utiliza para mostrar su imagen y todo lo que esta representa, desde el aspecto f\u00edsico al emocional, los valores y condiciones con las que pretenden que sus clientes se identifiquen. Estos recursos engloban infinidad de componentes, como un logotipo, la p\u00e1gina web, tonalidades, tipograf\u00eda\u2026 y un largo etc\u00e9tera.\u00a0<\/p>\n\n\n\n<p>Quiz\u00e1 te parezca algo sin importancia o una p\u00e9rdida de tiempo, pero es todo lo contrario, ya que una empresa que cuenta con una buena identidad puede obtener muchos beneficios de ella, te comentamos algunos:&nbsp;<\/p>\n\n\n\n<ol><li>Puede ayudarte a <strong>segmentar el mercado<\/strong> de clientes potenciales. A trav\u00e9s de las diferentes caracter\u00edsticas que tus productos transmiten llegar\u00e1s a los usuarios que realmente est\u00e1n interesados en \u00e9l.<\/li><li>Generar\u00e1 mayor <a href=\"https:\/\/www.urbecom.com\/blog\/crear-confianza-tienda-online\/\"><strong>confianza<\/strong> y <strong>credibilidad<\/strong><\/a> ante el consumidor, ya que ayudar\u00e1s que no solo te conozcan por tus productos, sino tambi\u00e9n por qui\u00e9n eres.<\/li><li>Algo esencial, <strong>diferenciarte de tu competencia<\/strong> con una identidad s\u00f3lida y consistente.<\/li><li>Que los usuarios asocien tu marca con valores como la <strong>profesionalidad<\/strong>.<\/li><li>Conseguir\u00e1s mayor <strong><a href=\"https:\/\/www.urbecom.com\/blog\/la-fidelizacion-en-los-clientes\/\">fidelizaci\u00f3n<\/a><\/strong>, ya que tener una identidad cualificada y fuerte, har\u00e1 que tu marca sea f\u00e1cilmente reconocible.<\/li><\/ol>\n\n\n\n<p>Estas solo son algunas de sus ventajas y por ello, es fundamental darle la importancia que corresponde a la identidad de tu negocio y en <a href=\"https:\/\/www.urbecom.com\"><strong>#UrbeCOM<\/strong> <\/a>podemos ayudarte a construirla de manera exitosa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En nuestro d\u00eda a d\u00eda estamos rodeados de diferentes productos y servicios que consumimos a ciertas marcas que representan nuestro estilo de vida, nuestros valores o\u00a0 gustos , \u00bfverdad? Esto es debido, en parte, a que la identidad de marca de estos hace que sintamos preferencia por ellos.\u00a0 La identidad de marca es el conjunto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[817,1371,1372],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La importancia de la identidad de marca<\/title>\n<meta name=\"description\" content=\"La identidad de marca es el conjunto de elementos que un negocio utiliza para mostrar su imagen y lo que esta representa, desde el aspecto f\u00edsico al emocional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de la identidad de marca\" \/>\n<meta property=\"og:description\" content=\"La identidad de marca es el conjunto de elementos que un negocio utiliza para mostrar su imagen y lo que esta representa, desde el aspecto f\u00edsico al emocional.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-28T09:09:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-28T09:09:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/08\/importancia-identidad-de-marca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"urbeCOM Ecomercio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#primaryimage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/08\/importancia-identidad-de-marca.jpg\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/08\/importancia-identidad-de-marca.jpg\",\"width\":800,\"height\":300,\"caption\":\"importancia-identidad-de-marca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/\",\"name\":\"La importancia de la identidad de marca\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#primaryimage\"},\"datePublished\":\"2020-08-28T09:09:05+00:00\",\"dateModified\":\"2020-08-28T09:09:07+00:00\",\"description\":\"La identidad de marca es el conjunto de elementos que un negocio utiliza para mostrar su imagen y lo que esta representa, desde el aspecto f\u00edsico al emocional.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La importancia de la identidad de marca\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\"},\"headline\":\"La importancia de la identidad de marca\",\"datePublished\":\"2020-08-28T09:09:05+00:00\",\"dateModified\":\"2020-08-28T09:09:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#webpage\"},\"wordCount\":295,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/08\/importancia-identidad-de-marca.jpg\",\"keywords\":[\"fidelizaci\u00f3n\",\"identidad de marca\",\"Imagen marca\"],\"articleSection\":[\"Comercio Electr\u00f3nico\",\"M\u00e1rketing online\"],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\",\"name\":\"urbeCOM Ecomercio\",\"sameAs\":[\"https:\/\/plus.google.com\/+Urbecomsl\/posts\"],\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La importancia de la identidad de marca","description":"La identidad de marca es el conjunto de elementos que un negocio utiliza para mostrar su imagen y lo que esta representa, desde el aspecto f\u00edsico al emocional.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/","og_locale":"es_ES","og_type":"article","og_title":"La importancia de la identidad de marca","og_description":"La identidad de marca es el conjunto de elementos que un negocio utiliza para mostrar su imagen y lo que esta representa, desde el aspecto f\u00edsico al emocional.","og_url":"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2020-08-28T09:09:05+00:00","article_modified_time":"2020-08-28T09:09:07+00:00","og_image":[{"width":800,"height":300,"url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/08\/importancia-identidad-de-marca.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"urbeCOM Ecomercio","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#primaryimage","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/08\/importancia-identidad-de-marca.jpg","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/08\/importancia-identidad-de-marca.jpg","width":800,"height":300,"caption":"importancia-identidad-de-marca"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/","name":"La importancia de la identidad de marca","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#primaryimage"},"datePublished":"2020-08-28T09:09:05+00:00","dateModified":"2020-08-28T09:09:07+00:00","description":"La identidad de marca es el conjunto de elementos que un negocio utiliza para mostrar su imagen y lo que esta representa, desde el aspecto f\u00edsico al emocional.","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"La importancia de la identidad de marca"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de"},"headline":"La importancia de la identidad de marca","datePublished":"2020-08-28T09:09:05+00:00","dateModified":"2020-08-28T09:09:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#webpage"},"wordCount":295,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/importancia-identidad-de-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/08\/importancia-identidad-de-marca.jpg","keywords":["fidelizaci\u00f3n","identidad de marca","Imagen marca"],"articleSection":["Comercio Electr\u00f3nico","M\u00e1rketing online"],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de","name":"urbeCOM Ecomercio","sameAs":["https:\/\/plus.google.com\/+Urbecomsl\/posts"],"url":"https:\/\/www.urbecom.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8801"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=8801"}],"version-history":[{"count":1,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8801\/revisions"}],"predecessor-version":[{"id":8802,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8801\/revisions\/8802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media\/8803"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=8801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=8801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=8801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}