{"id":8816,"date":"2020-11-01T06:15:01","date_gmt":"2020-11-01T11:15:01","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8816"},"modified":"2020-11-01T06:15:03","modified_gmt":"2020-11-01T11:15:03","slug":"tips-estrategia-venta-online-2020","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/","title":{"rendered":"TIPS PARA MEJORAR TU ESTRATEGIA DE VENTA ONLINE EN LOS \u00daLTIMOS MESES DE 2020"},"content":{"rendered":"\n<p>Comencemos destacando que las diferentes circunstancias que se han dado durante este a\u00f1o han repercutido en que la popularidad del <a href=\"https:\/\/www.urbecom.com\/blog\/tecnicas-conversion-ecommerce\/\"><strong>e-commerce<\/strong><\/a> aumente de manera considerable. Esto se debe a que la cuarentena social, las restricciones de movilidad y distancia social obligatoria, han hecho que las ventas online se disparen en muchos \u00e1mbitos.\u00a0<\/p>\n\n\n\n<p>Esta es una de las tendencias que ha llegado para quedarse y as\u00ed lo demuestran los datos producidos en el \u00faltimo trimestre. Por esta raz\u00f3n, queremos ayudarte a mejorar tu <strong>estrategia de venta online durante los \u00faltimos meses del a\u00f1o<\/strong>, ya que son los m\u00e1s importantes en este sector.\u00a0<\/p>\n\n\n\n<p>Los meses de noviembre y diciembre son cada a\u00f1o los meses m\u00e1s fuertes de compra por internet, y es que coinciden con fechas muy importantes para el sector, como el <strong><a href=\"https:\/\/www.urbecom.com\/blog\/black-friday-ecommerce\/\">Black Friday<\/a><\/strong>, el <strong>Ciber Monday<\/strong> o las aclamadas compras navide\u00f1as. Por eso, vamos a darte una serie de tips para que tu tienda online consiga tener \u00e9xito. \u00a0<\/p>\n\n\n\n<ul><li>En primer lugar, <strong>organiza tu tienda<\/strong>. Si tienes muchos productos de diferentes categor\u00edas, agr\u00fapalos de forma ordenada y correcta, facilitando as\u00ed la experiencia del usuario y haciendo que pueda encontrar lo que busca de forma sencilla.<\/li><\/ul>\n\n\n\n<ul><li><strong>Aseg\u00farate de que tienes disponibilidad de todos los productos<\/strong> que se ofrecen. Son d\u00edas en los que se compra r\u00e1pido y si el cliente se encuentra con el producto agotado es probable que lo busque en otro lugar.\u00a0<\/li><\/ul>\n\n\n\n<ul><li><a href=\"https:\/\/www.urbecom.com\/blog\/hacer-plan-marketing-perfecto\/\"><strong>Crea una estrategia promocional<\/strong><\/a>. Durante estos meses internet se llena de ofertas, descuentos y promociones, difer\u00e9nciate de tu competencia y genera tr\u00e1fico a tu web.\u00a0<\/li><\/ul>\n\n\n\n<ul><li><strong>Utiliza palabras clave gen\u00e9ricas,<\/strong> por eso debes incluirlas enfoc\u00e1ndote a categor\u00edas y no a productos espec\u00edficos.\u00a0<\/li><\/ul>\n\n\n\n<ul><li><strong>Haz que tus productos sean atractivos para el usuario<\/strong>, cuida el contenido que se muestra: <a href=\"https:\/\/www.urbecom.com\/blog\/sencillas-formas-crear-descripciones-productos-tienda-online\/\">descripci\u00f3n completa<\/a>, t\u00edtulo adecuado, fotograf\u00edas e im\u00e1genes precisas con el objetivo de que cada visita se convierta en una conversi\u00f3n.\u00a0<\/li><\/ul>\n\n\n\n<p>Estas son algunos de los aspectos que debes tener en cuenta para llevar tu web al punto \u00f3ptimo durante estos meses. Adem\u00e1s, desde UrbeCOM somos expertos en la creaci\u00f3n y gesti\u00f3n de tiendas online as\u00ed que, \u00a1no dudes en consultarnos!&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.urbecom.com\" target=\"_blank\" rel=\"noreferrer noopener\">#UrbeCOM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comencemos destacando que las diferentes circunstancias que se han dado durante este a\u00f1o han repercutido en que la popularidad del e-commerce aumente de manera considerable. Esto se debe a que la cuarentena social, las restricciones de movilidad y distancia social obligatoria, han hecho que las ventas online se disparen en muchos \u00e1mbitos.\u00a0 Esta es una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[1059,124],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips para mejorar la estrategia de venta en tu tienda online<\/title>\n<meta name=\"description\" content=\"Consejos para mejorar tu estrategia de venta: organiza tu tienda, disponibilidad de todos los productos, estrategia promocional, productos atractivos para el usuario\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips para mejorar la estrategia de venta en tu tienda online\" \/>\n<meta property=\"og:description\" content=\"Consejos para mejorar tu estrategia de venta: organiza tu tienda, disponibilidad de todos los productos, estrategia promocional, productos atractivos para el usuario\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-01T11:15:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-01T11:15:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/11\/tips-estrategia-venta-online-2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"urbeCOM Ecomercio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#primaryimage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/11\/tips-estrategia-venta-online-2020.jpg\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/11\/tips-estrategia-venta-online-2020.jpg\",\"width\":800,\"height\":300,\"caption\":\"tips-estrategia-venta-online-2020\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/\",\"name\":\"Tips para mejorar la estrategia de venta en tu tienda online\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#primaryimage\"},\"datePublished\":\"2020-11-01T11:15:01+00:00\",\"dateModified\":\"2020-11-01T11:15:03+00:00\",\"description\":\"Consejos para mejorar tu estrategia de venta: organiza tu tienda, disponibilidad de todos los productos, estrategia promocional, productos atractivos para el usuario\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TIPS PARA MEJORAR TU ESTRATEGIA DE VENTA ONLINE EN LOS \u00daLTIMOS MESES DE 2020\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\"},\"headline\":\"TIPS PARA MEJORAR TU ESTRATEGIA DE VENTA ONLINE EN LOS \u00daLTIMOS MESES DE 2020\",\"datePublished\":\"2020-11-01T11:15:01+00:00\",\"dateModified\":\"2020-11-01T11:15:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#webpage\"},\"wordCount\":389,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/11\/tips-estrategia-venta-online-2020.jpg\",\"keywords\":[\"estrategias en ecommerce\",\"venta online\"],\"articleSection\":[\"Comercio Electr\u00f3nico\",\"M\u00e1rketing online\"],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\",\"name\":\"urbeCOM Ecomercio\",\"sameAs\":[\"https:\/\/plus.google.com\/+Urbecomsl\/posts\"],\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tips para mejorar la estrategia de venta en tu tienda online","description":"Consejos para mejorar tu estrategia de venta: organiza tu tienda, disponibilidad de todos los productos, estrategia promocional, productos atractivos para el usuario","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/","og_locale":"es_ES","og_type":"article","og_title":"Tips para mejorar la estrategia de venta en tu tienda online","og_description":"Consejos para mejorar tu estrategia de venta: organiza tu tienda, disponibilidad de todos los productos, estrategia promocional, productos atractivos para el usuario","og_url":"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2020-11-01T11:15:01+00:00","article_modified_time":"2020-11-01T11:15:03+00:00","og_image":[{"width":800,"height":300,"url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/11\/tips-estrategia-venta-online-2020.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"urbeCOM Ecomercio","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#primaryimage","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/11\/tips-estrategia-venta-online-2020.jpg","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/11\/tips-estrategia-venta-online-2020.jpg","width":800,"height":300,"caption":"tips-estrategia-venta-online-2020"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/","name":"Tips para mejorar la estrategia de venta en tu tienda online","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#primaryimage"},"datePublished":"2020-11-01T11:15:01+00:00","dateModified":"2020-11-01T11:15:03+00:00","description":"Consejos para mejorar tu estrategia de venta: organiza tu tienda, disponibilidad de todos los productos, estrategia promocional, productos atractivos para el usuario","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"TIPS PARA MEJORAR TU ESTRATEGIA DE VENTA ONLINE EN LOS \u00daLTIMOS MESES DE 2020"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de"},"headline":"TIPS PARA MEJORAR TU ESTRATEGIA DE VENTA ONLINE EN LOS \u00daLTIMOS MESES DE 2020","datePublished":"2020-11-01T11:15:01+00:00","dateModified":"2020-11-01T11:15:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#webpage"},"wordCount":389,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/tips-estrategia-venta-online-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2020\/11\/tips-estrategia-venta-online-2020.jpg","keywords":["estrategias en ecommerce","venta online"],"articleSection":["Comercio Electr\u00f3nico","M\u00e1rketing online"],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de","name":"urbeCOM Ecomercio","sameAs":["https:\/\/plus.google.com\/+Urbecomsl\/posts"],"url":"https:\/\/www.urbecom.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8816"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=8816"}],"version-history":[{"count":1,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8816\/revisions"}],"predecessor-version":[{"id":8817,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8816\/revisions\/8817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media\/8818"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=8816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=8816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=8816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}