{"id":8848,"date":"2021-04-18T05:45:30","date_gmt":"2021-04-18T10:45:30","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8848"},"modified":"2021-04-18T05:45:32","modified_gmt":"2021-04-18T10:45:32","slug":"sistemas-devolucion-tiendas-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/sistemas-devolucion-tiendas-online\/","title":{"rendered":"Los sistemas de devoluci\u00f3n de las tiendas online, \u00bfc\u00f3mo deben ser?"},"content":{"rendered":"\n<p>En m\u00e1s de una ocasi\u00f3n te hemos hablado sobre la<a href=\"https:\/\/www.urbecom.com\/blog\/mejorar-la-experiencia-en-nuestra-web\/\"> experiencia del usuario<\/a> ya que <strong>es un aspecto fundamental para conseguir el buen rendimiento de un negocio online<\/strong>, y es que si un cliente no queda satisfecho con todo el proceso de su compra, \u00bfcrees que volver\u00e1 a comprar? \u00bfO qu\u00e9 lo recomendar\u00e1 a sus conocidos? La respuesta es un rotundo no.&nbsp;<\/p>\n\n\n\n<p>En este caso venimos a hablarte de una de las partes m\u00e1s importantes que afectan a la experiencia del usuario hoy en d\u00eda, se trata de <strong>los sistemas de devoluci\u00f3n.<\/strong> Por supuesto, nadie quiere que devuelvan sus productos una vez comprados pero es esencial, ya que hay muchas ocasiones en las que el cliente tiene esta necesidad.&nbsp;<\/p>\n\n\n\n<p>Hacer que la devoluci\u00f3n sea complicada, dif\u00edcil e incordiosa ha sido la estrategia de muchas marcas para evitar que los usuarios consideraran esta opci\u00f3n, lo cual es un grave error. Puede que de esta manera evites una devoluci\u00f3n, pero a la vez estar\u00e1s haciendo que esta persona no vuelva a confiar en tu marca y adem\u00e1s, no hablar\u00e1 bien de tu ella.&nbsp;<\/p>\n\n\n\n<p>Hay muchas motivos y circunstancias que pueden llevar a un usuario a tener la necesidad de hacer una devoluci\u00f3n, cuando este momento llega, <strong>lo mejor es intentar que sea una tarea f\u00e1cil y sencilla para \u00e9l<\/strong>. De esta forma generar\u00e1s comodidad y <a href=\"https:\/\/www.urbecom.com\/blog\/crear-confianza-tienda-online\/\">confianza en el usuario<\/a> que, sin duda, convertir\u00e1 este en un motivo por el que volver a elegir tu marca.&nbsp;<\/p>\n\n\n\n<p>Por \u00faltimo, decir que las cifras hablan por si solas y es que el informe de Klarna sobre este asunto indica que el<strong> 64% de los espa\u00f1oles aumentar\u00edan sus compras online si el sistema de devoluciones de las e-commerce fuera flexible y sencillo<\/strong>.<\/p>\n\n\n\n<p>\u00bfQu\u00e9 opinas t\u00fa? \u00bfOptas por un sistema que mejore la experiencia del usuario?&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En m\u00e1s de una ocasi\u00f3n te hemos hablado sobre la experiencia del usuario ya que es un aspecto fundamental para conseguir el buen rendimiento de un negocio online, y es que si un cliente no queda satisfecho con todo el proceso de su compra, \u00bfcrees que volver\u00e1 a comprar? \u00bfO qu\u00e9 lo recomendar\u00e1 a sus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[1392,1393],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los sistemas de devoluci\u00f3n de las tiendas online, \u00bfc\u00f3mo deben ser?<\/title>\n<meta name=\"description\" content=\"Un buen sistema de devoluciones es b\u00e1sico para mejorar la experiencia del cliente en tu negocio online. Debes de implementar un m\u00e9todo sencillo de devoluciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/sistemas-devolucion-tiendas-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los sistemas de devoluci\u00f3n de las tiendas online, \u00bfc\u00f3mo deben ser?\" \/>\n<meta property=\"og:description\" content=\"Un buen sistema de devoluciones es b\u00e1sico para mejorar la experiencia del cliente en tu negocio online. 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