{"id":8854,"date":"2021-06-13T03:13:01","date_gmt":"2021-06-13T08:13:01","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8854"},"modified":"2021-06-13T03:13:03","modified_gmt":"2021-06-13T08:13:03","slug":"buyer-persona-factor-clave-estrategia-marketing","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/buyer-persona-factor-clave-estrategia-marketing\/","title":{"rendered":"El buyer persona, un factor clave en tu estrategia de marketing."},"content":{"rendered":"\n<p>A la hora de <a href=\"https:\/\/www.urbecom.com\/blog\/que-hay-que-evitar-en-nuestro-diseno-web\/\">dise\u00f1ar una web<\/a> o establecer un plan de marketing para tu ecommerce, es fundamental conocer lo mejor posible cu\u00e1l es tu p\u00fablico objetivo, ya que si sabes a qui\u00e9n te diriges, tendr\u00e1s m\u00e1s posibilidades de prosperar. Una de las herramientas que ser\u00e1n clave en este proceso es el \u201cbuyer persona\u201d, <strong>\u00bfa\u00fan no conoces este t\u00e9rmino?<\/strong>\u00a0<\/p>\n\n\n\n<p>Se trata de un concepto que hace referencia a una representaci\u00f3n ficticia de tu cliente ideal, modelando un arquetipo de usuario de tu target, poni\u00e9ndole cara y nombre, dando un paso m\u00e1s all\u00e1 en la segmentaci\u00f3n. De esta forma, podr\u00e1s humanizar a tu usuario y entenderlo con mayor profundidad.&nbsp;<\/p>\n\n\n\n<p>Para conseguir un <strong>buyer<\/strong> persona perfecto, debes recabar toda la informaci\u00f3n del cliente ideal de tu marca: edad, g\u00e9nero, localizaci\u00f3n geogr\u00e1fica, intereses, objetivos personales y profesionales, ocupaci\u00f3n, nivel socioecon\u00f3mico, canales de comunicaci\u00f3n que utiliza, etc. Por supuesto, no nos podemos olvidar de dos factores imprescindibles: los <strong>pains<\/strong> y <strong>gains<\/strong>.\u00a0<\/p>\n\n\n\n<p>Los gains o motivaciones son los beneficios que tu producto o servicio puede aportar al usuario. Mientras que los pains o puntos de dolor, son las frustraciones que puede tener tu cliente y que tu empresa podr\u00eda solventar.<\/p>\n\n\n\n<p>Una vez definidos todos estos puntos, podr\u00e1s planificar y enfocar mejor tu estrategia adapt\u00e1ndote a sus preferencias, sabr\u00e1s qu\u00e9 contenido es relevante mostrar a tus clientes, de manera que puedas atraerlo, convertirlo o fidelizarlo. Tendr\u00e1s la posibilidad de hacer hincapi\u00e9 en los beneficios que ya reporta o en c\u00f3mo solucionar sus necesidades insatisfechas, adem\u00e1s te dar\u00e1 las claves para utilizar unos canales de comunicaci\u00f3n u otros.<\/p>\n\n\n\n<p>En <a href=\"https:\/\/www.urbecom.com\">#UrbeCOM<\/a> somos conscientes de la importancia de adaptar cada dise\u00f1o web al buyer persona espec\u00edfico, para que tu cliente se identifique contigo a trav\u00e9s de ella. <strong>\u00a1Consigamos juntos que tu ecommerce sea un \u00e9xito!\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la hora de dise\u00f1ar una web o establecer un plan de marketing para tu ecommerce, es fundamental conocer lo mejor posible cu\u00e1l es tu p\u00fablico objetivo, ya que si sabes a qui\u00e9n te diriges, tendr\u00e1s m\u00e1s posibilidades de prosperar. Una de las herramientas que ser\u00e1n clave en este proceso es el \u201cbuyer persona\u201d, \u00bfa\u00fan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[1394,1396,1395],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El buyer persona, un factor clave en tu estrategia de marketing.<\/title>\n<meta name=\"description\" content=\"Para conseguir un buyer persona perfecto, debes recabar toda la informaci\u00f3n del cliente ideal de tu marca: edad, g\u00e9nero, localizaci\u00f3n geogr\u00e1fica...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/buyer-persona-factor-clave-estrategia-marketing\/\" \/>\n<meta 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