{"id":8858,"date":"2021-06-13T03:34:25","date_gmt":"2021-06-13T08:34:25","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8858"},"modified":"2021-06-13T03:34:27","modified_gmt":"2021-06-13T08:34:27","slug":"funnel-conversion","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/","title":{"rendered":"\u00bfQu\u00e9 es el funnel de conversi\u00f3n?"},"content":{"rendered":"\n<p>Si tienes una tienda online, es imprescindible que conozcas este t\u00e9rmino, ya que te ayudar\u00e1 enormemente a tomar decisiones para atraer tr\u00e1fico a tu web y conseguir clientes. El <strong>funnel<\/strong> o <strong>embudo de conversi\u00f3n<\/strong> es una de las mejores herramientas del <strong><a href=\"https:\/\/www.urbecom.com\/blog\/inbound-marketing\/\">inbound marketing<\/a><\/strong> para crear las estrategias de tu ecommerce. Con este, podemos definir las distintas etapas que atraviesa un usuario desde la fase de conciencia o conocimiento de marca hasta la conversi\u00f3n, que en funci\u00f3n de tus objetivos puede ser una compra, un registro o la <a href=\"https:\/\/www.urbecom.com\/blog\/secretos-lead-nurturing-para-convertir-mas-rapido\/\">generaci\u00f3n de un Lead<\/a>.<\/p>\n\n\n\n<p>El funnel consta de tres etapas principales, dependiendo de en cu\u00e1l se encuentre el usuario ser\u00e1 necesario llevar a cabo distintas estrategias y acciones para interactuar con \u00e9l. Vamos a hablar de ellas:<\/p>\n\n\n\n<ul><li><strong>Top of the funnel o TOFU<\/strong>. Es la fase superior del embudo, donde el usuario detecta que tiene una necesidad y busca informaci\u00f3n de c\u00f3mo resolverla. Para atraerlo, ser\u00e1 necesario tener preparados contenidos que incluyan informaci\u00f3n general sobre los beneficios que aporta tu producto o servicio.<\/li><li><strong>Middle of the funnel o MOFU<\/strong>. En esta fase, el usuario ya tiene claro qu\u00e9 quiere y valora las distintas opciones. Es fundamental que en esta etapa aportes contenido de valor para destacar sobre tus competidores y crear inter\u00e9s para que se anime a dejar sus datos, consiguiendo un Lead.<\/li><li><strong>Bottom of the funnel o BOFU<\/strong>. En esta \u00faltima etapa, los usuarios ya est\u00e1n listos para convertir y debes dejarles claro porqu\u00e9 tu producto es la mejor opci\u00f3n. Puedes ofrecerles pruebas gratuitas, un descuento o servicios extras para darles el \u00faltimo empuj\u00f3n.<\/li><\/ul>\n\n\n\n<p>Con estos pasos, podr\u00e1s determinar el porcentaje de p\u00e9rdidas entre cada una de las etapas, y detectar que puntos debes optimizar y cuales funcionan mejor para conseguir el \u00e9xito de tu comercio electr\u00f3nico. <strong>\u00bfNecesitas que te echemos una mano? \u00a1Escr\u00edbenos!\u00a0<\/strong><\/p>\n\n\n\n<p><a href=\"#UrbeCOM\">#UrbeCOM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si tienes una tienda online, es imprescindible que conozcas este t\u00e9rmino, ya que te ayudar\u00e1 enormemente a tomar decisiones para atraer tr\u00e1fico a tu web y conseguir clientes. El funnel o embudo de conversi\u00f3n es una de las mejores herramientas del inbound marketing para crear las estrategias de tu ecommerce. Con este, podemos definir las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[1400,1397,1398,1399],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el funnel de conversi\u00f3n? - Urbecom<\/title>\n<meta name=\"description\" content=\"El funnel consta de tres etapas, dependiendo de en cu\u00e1l se encuentre el usuario ser\u00e1 necesario llevar a cabo distintas estrategias y acciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el funnel de conversi\u00f3n? - Urbecom\" \/>\n<meta property=\"og:description\" content=\"El funnel consta de tres etapas, dependiendo de en cu\u00e1l se encuentre el usuario ser\u00e1 necesario llevar a cabo distintas estrategias y acciones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-13T08:34:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-13T08:34:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2021\/06\/funnel-conversion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"urbeCOM Ecomercio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#primaryimage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2021\/06\/funnel-conversion.jpg\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2021\/06\/funnel-conversion.jpg\",\"width\":800,\"height\":300,\"caption\":\"funnel-conversion\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/\",\"name\":\"\u00bfQu\u00e9 es el funnel de conversi\u00f3n? - Urbecom\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#primaryimage\"},\"datePublished\":\"2021-06-13T08:34:25+00:00\",\"dateModified\":\"2021-06-13T08:34:27+00:00\",\"description\":\"El funnel consta de tres etapas, dependiendo de en cu\u00e1l se encuentre el usuario ser\u00e1 necesario llevar a cabo distintas estrategias y acciones.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es el funnel de conversi\u00f3n?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\"},\"headline\":\"\u00bfQu\u00e9 es el funnel de conversi\u00f3n?\",\"datePublished\":\"2021-06-13T08:34:25+00:00\",\"dateModified\":\"2021-06-13T08:34:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#webpage\"},\"wordCount\":328,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2021\/06\/funnel-conversion.jpg\",\"keywords\":[\"embudos\",\"funel\",\"funel conversi\u00f3n\",\"inbound marketing\"],\"articleSection\":[\"Comercio Electr\u00f3nico\",\"M\u00e1rketing online\"],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de\",\"name\":\"urbeCOM Ecomercio\",\"sameAs\":[\"https:\/\/plus.google.com\/+Urbecomsl\/posts\"],\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el funnel de conversi\u00f3n? - Urbecom","description":"El funnel consta de tres etapas, dependiendo de en cu\u00e1l se encuentre el usuario ser\u00e1 necesario llevar a cabo distintas estrategias y acciones.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es el funnel de conversi\u00f3n? - Urbecom","og_description":"El funnel consta de tres etapas, dependiendo de en cu\u00e1l se encuentre el usuario ser\u00e1 necesario llevar a cabo distintas estrategias y acciones.","og_url":"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2021-06-13T08:34:25+00:00","article_modified_time":"2021-06-13T08:34:27+00:00","og_image":[{"width":800,"height":300,"url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2021\/06\/funnel-conversion.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"urbeCOM Ecomercio","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#primaryimage","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2021\/06\/funnel-conversion.jpg","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2021\/06\/funnel-conversion.jpg","width":800,"height":300,"caption":"funnel-conversion"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/","name":"\u00bfQu\u00e9 es el funnel de conversi\u00f3n? - Urbecom","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#primaryimage"},"datePublished":"2021-06-13T08:34:25+00:00","dateModified":"2021-06-13T08:34:27+00:00","description":"El funnel consta de tres etapas, dependiendo de en cu\u00e1l se encuentre el usuario ser\u00e1 necesario llevar a cabo distintas estrategias y acciones.","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/funnel-conversion\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es el funnel de conversi\u00f3n?"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de"},"headline":"\u00bfQu\u00e9 es el funnel de conversi\u00f3n?","datePublished":"2021-06-13T08:34:25+00:00","dateModified":"2021-06-13T08:34:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#webpage"},"wordCount":328,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/funnel-conversion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2021\/06\/funnel-conversion.jpg","keywords":["embudos","funel","funel conversi\u00f3n","inbound marketing"],"articleSection":["Comercio Electr\u00f3nico","M\u00e1rketing online"],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/f8b565551357d8913520396dd1e717de","name":"urbeCOM Ecomercio","sameAs":["https:\/\/plus.google.com\/+Urbecomsl\/posts"],"url":"https:\/\/www.urbecom.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8858"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=8858"}],"version-history":[{"count":1,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8858\/revisions"}],"predecessor-version":[{"id":8859,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/8858\/revisions\/8859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media\/8860"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=8858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=8858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=8858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}