{"id":8870,"date":"2021-11-19T13:26:40","date_gmt":"2021-11-19T18:26:40","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8870"},"modified":"2021-11-19T13:26:42","modified_gmt":"2021-11-19T18:26:42","slug":"ecommerce-preparado-para-black-friday","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/ecommerce-preparado-para-black-friday\/","title":{"rendered":"\u00bfEst\u00e1 tu e-commerce listo para el Black Friday?"},"content":{"rendered":"\n<p>Los meses de noviembre, diciembre y enero suelen ser los que mayor tasa de compras por internet tienen, y es que hablamos de fechas en las que tienen lugar muchas fiestas, celebraciones y d\u00edas importantes, como son navidades, d\u00eda de reyes, rebajas\u2026 Pero en este art\u00edculo nos vamos a centrar en la fecha que inicia este gran periodo, el <strong>Black Friday<\/strong>.<\/p>\n\n\n\n<p>Este d\u00eda tiene su origen en Estados Unidos, apareci\u00f3 hace d\u00e9cadas como un d\u00eda dedicado a la promoci\u00f3n de la econom\u00eda de los comercios minoristas, con el objetivo de que los clientes adelantaran las compras de navidad y para ello, se hac\u00edan grandes promociones, descuentos y ofertas.&nbsp;<\/p>\n\n\n\n<p>Hoy en d\u00eda, el Black Friday se ha trasladado a todos los \u00e1mbitos y empresas, desde las m\u00e1s grandes a las m\u00e1s peque\u00f1as, tanto en tienda f\u00edsica como <strong>online<\/strong>. Adem\u00e1s, en muchos casos ya no se trata de un solo d\u00eda de precios inigualables, sino que muchos negocios aprovechan para realizar acciones promocionales que duran varios d\u00edas. El p\u00fablico espera con ansia estos descuentos y si tienes una empresa, no puedes dejar pasar esta oportunidad.&nbsp;<\/p>\n\n\n\n<p>Por ese motivo, aqu\u00ed tienes una lista de imprescindibles para que tu <strong>e-commerce<\/strong> eche humo ese d\u00eda:&nbsp;<\/p>\n\n\n\n<ul><li>La <strong>estrategia promocional<\/strong> debe estar clara, haz que tu negocio destaque por encima de tu competencia.&nbsp;<\/li><li>Mant\u00e9n tu web cuidada al detalle, con informaci\u00f3n completa, im\u00e1genes de calidad, precios y ofertas claros. Ofrece una buena experiencia al usuario.<\/li><li>Que no te falten los productos que promocionas, aseg\u00farate de contar con suficiente stock para cubrir las ventas esperadas.&nbsp;<\/li><li>Haz uso de las diferentes herramientas publicitarias para llegar al usuario, redes sociales, <strong>SEO<\/strong>, email marketing\u2026&nbsp;<\/li><\/ul>\n\n\n\n<p>No dejes pasar la oportunidad que estos meses le brindar\u00e1n a tu <strong>negocio online<\/strong>, conf\u00eda en los profesionales y haz que tu marca triunfe.<\/p>\n\n\n\n<p>#UrbeCOM<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los meses de noviembre, diciembre y enero suelen ser los que mayor tasa de compras por internet tienen, y es que hablamos de fechas en las que tienen lugar muchas fiestas, celebraciones y d\u00edas importantes, como son navidades, d\u00eda de reyes, rebajas\u2026 Pero en este art\u00edculo nos vamos a centrar en la fecha que inicia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,1],"tags":[498,783],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfEst\u00e1 tu e-commerce listo para el Black Friday?<\/title>\n<meta name=\"description\" content=\"Los meses de noviembre, diciembre y enero son los de mayor tasa de compras por internet. \u00bfTu tienda online est\u00e1 preparada para el Black Friday?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/ecommerce-preparado-para-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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