{"id":8874,"date":"2022-01-31T06:54:58","date_gmt":"2022-01-31T11:54:58","guid":{"rendered":"https:\/\/www.urbecom.com\/blog\/?p=8874"},"modified":"2022-01-31T06:54:58","modified_gmt":"2022-01-31T11:54:58","slug":"blue-monday-que-es","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/blue-monday-que-es\/","title":{"rendered":"Blue Monday, \u00bfqu\u00e9 es?"},"content":{"rendered":"\n<p>El pasado lunes <strong>17 de enero se celebr\u00f3 el Blue Monday<\/strong> a nivel mundial, como cada a\u00f1o, esta fiesta se adjudica al tercer lunes de enero, considerando as\u00ed este d\u00eda como el m\u00e1s triste del a\u00f1o.<\/p>\n\n\n\n<p>Sin embargo, esto no se elige al azar, sino que hace ya m\u00e1s de dos d\u00e9cadas, un profesor de la escuela de psic\u00f3logos de la Universidad de Cardiff, Cliff Arnall, afirm\u00f3 haber encontrado la f\u00f3rmula matem\u00e1tica para identificar el d\u00eda m\u00e1s triste de a\u00f1o. Por supuesto, existen diferentes rumores sobre su origen, desde conspiraciones a profec\u00edas, <strong>\u00a1nosotros nos quedamos con las matem\u00e1ticas!<\/strong><\/p>\n\n\n\n<p>Y c\u00f3mo no, con el paso de los a\u00f1os, este t\u00e9rmino se ha llevado al mundo empresarial, tanto en f\u00edsico como en online. Puesto que es un evento que coincide con la reciente finalizaci\u00f3n de las navidades, el comienzo de las rebajas y la vuelta a la rutina de grandes y peque\u00f1os, son muchas las empresas y negocios que aprovechan este d\u00eda para <strong>ofrecer <a href=\"https:\/\/www.urbecom.com\/blog\/5-formas-fantasticas-crear-ofertas-ecommerce\/\">ofertas<\/a>, promociones y descuentos a sus clientes, bajo el pretexto de intentar alegrar este d\u00eda<\/strong>.<\/p>\n\n\n\n<p>Como ocurre con otras festividades de este tipo, como el <a href=\"https:\/\/www.urbecom.com\/blog\/ecommerce-preparado-para-black-friday\/\">Black Friday<\/a>, cada a\u00f1o las ofertas se extienden m\u00e1s en el tiempo, abarcando no solo un d\u00eda, si no hasta semanas en las que los propios clientes pueden aprovechar para realizar sus compras a precios verdaderamente beneficiosos.<\/p>\n\n\n\n<p>Si tienes una marca o empresa, no debes dejar pasar este tipo de oportunidades, ya que pueden resultar ser un recurso publicitario y de fidelizaci\u00f3n para tus potenciales clientes, que si aprovechas de la forma adecuada puede ayudarte a aumentar tanto tus ventas como tu cat\u00e1logo de clientes.<\/p>\n\n\n\n<p>\u00a1Desde UrbeCOM te ayudamos a trasladarlo a tu e-commerce de una manera exitosa!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado lunes 17 de enero se celebr\u00f3 el Blue Monday a nivel mundial, como cada a\u00f1o, esta fiesta se adjudica al tercer lunes de enero, considerando as\u00ed este d\u00eda como el m\u00e1s triste del a\u00f1o. Sin embargo, esto no se elige al azar, sino que hace ya m\u00e1s de dos d\u00e9cadas, un profesor de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778,12],"tags":[1407,254,740,797],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blue Monday, \u00bfqu\u00e9 es?<\/title>\n<meta name=\"description\" content=\"Esta fiesta se adjudica al tercer lunes de enero, considerando as\u00ed este d\u00eda como el m\u00e1s triste del a\u00f1o. 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