{"id":918,"date":"2011-02-02T04:42:45","date_gmt":"2011-02-02T09:42:45","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=918"},"modified":"2014-11-03T04:19:05","modified_gmt":"2014-11-03T09:19:05","slug":"marketing-a-traves-del-correo-electronico","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/marketing-a-traves-del-correo-electronico\/","title":{"rendered":"Marketing a trav\u00e9s del correo electr\u00f3nico"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-919\" title=\"6\" alt=\"\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/02\/6.jpg\" width=\"322\" height=\"375\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/02\/6.jpg 322w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/02\/6-257x300.jpg 257w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/>Una vez tenemos por fin online nuestra esperada tienda, nos queda la ardua y no menos importante tarea del marketing de la misma, ya que ante todo necesitamos un buen grupo de usuarios para que nuestro proyecto termine llegando a buen puerto, y consigamos que comience a dar beneficios. Para ello podemos aprovechar una de las f\u00f3rmulas m\u00e1s utilizada para el marketing de una tienda online: el correo electr\u00f3nico, una alternativa a trav\u00e9s de la cual, los usuarios, tras haberse registrado en una determinada p\u00e1gina web, comienzan a recibir campa\u00f1as de publicidad del sitio en cuesti\u00f3n, as\u00ed como formularios, recordatorios, etc\u00e9tera.<\/p>\n<p>Lo bueno de hacer esto, adem\u00e1s de asegurarnos que el usuario sigue teniendo presente nuestra existencia, es que no ser\u00e1 necesario emplear nuestro valioso tiempo en este trabajo, ya que se har\u00e1 de forma automatizada, es decir, que programaremos la frecuencia con que deseamos que sean enviados dichos correos . Para este fin podremos marcar una fecha y hora de env\u00edo, el intervalo de tiempo con que \u00e9stos se realizar\u00e1n, etc\u00e9tera. Un ejemplo de ello son los mensajes de bienvenida que por regla general nos llegan a nuestra bandeja de entrada tras habernos dado de alta en alg\u00fan sitio web.<\/p>\n<p>Como siempre, tambi\u00e9n en este aspecto hay que cuidar los detalles, por ello es recomendable que estos correos electr\u00f3nicos tengan una apariencia personalizada, de manera que el cliente sienta un poco de humanidad en este mundo de Internet que a veces puede resultar tan fr\u00edo, aprovechando los datos que tenemos, por ejemplo utilizando su nombre en los comienzos del mensaje, felicit\u00e1ndolo por su cumplea\u00f1os, etc\u00e9tera. Esto igualmente se hace a trav\u00e9s de la configuraci\u00f3n y de forma autom\u00e1tica.<\/p>\n<p>Como dec\u00edamos anteriormente, lo m\u00e1s habitual es enviar uno de estos correos justo en el momento que el usuario completa su registro, otro transcurridos un par de d\u00edas, y el siguiente en una semana (aproximadamente). En ellos se deber\u00e1 intentar llamar la atenci\u00f3n del futuro cliente, record\u00e1ndole en todo momento\u00a0 a qu\u00e9 se dedica la p\u00e1gina web, por lo que es interesante a\u00f1adir fotos relevantes y enlaces de productos que puedan producirle curiosidad y hacerle regresar de nuevo a la tienda virtual. Pero hay que tener siempre cuidado y ser un poco meticulosos a la hora de enviar estos correos, porque el cliente no quiere perder el tiempo, de manera que el mensaje ha de tener un contenido justificado e interesante si no queremos que termine por darse de baja de nuestro servicio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una vez tenemos por fin online nuestra esperada tienda, nos queda la ardua y no menos importante tarea del marketing de la misma, ya que ante todo necesitamos un buen grupo de usuarios para que nuestro proyecto termine llegando a buen puerto, y consigamos que comience a dar beneficios. Para ello podemos aprovechar una de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[210,31,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing a trav\u00e9s del correo electr\u00f3nico - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/marketing-a-traves-del-correo-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing a trav\u00e9s del correo electr\u00f3nico - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Una vez tenemos por fin online nuestra esperada tienda, nos queda la ardua y no menos importante tarea del marketing de la misma, ya que ante todo necesitamos un buen grupo de usuarios para que nuestro proyecto termine llegando a buen puerto, y consigamos que comience a dar beneficios. 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