{"id":923,"date":"2011-02-02T05:55:50","date_gmt":"2011-02-02T10:55:50","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=923"},"modified":"2016-10-26T03:29:29","modified_gmt":"2016-10-26T08:29:29","slug":"%c2%bfque-es-la-lssi","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/%c2%bfque-es-la-lssi\/","title":{"rendered":"\u00bfQu\u00e9 es la LSSI?"},"content":{"rendered":"<p style=\"text-align: left;\">La <strong>LSSI<\/strong> (Ley de Servicios de la Sociedad de la Informaci\u00f3n y de Comercio Electr\u00f3nico) es la <strong>Ley encargada de regular el tema del comercio electr\u00f3nico<\/strong>. De manera que si tienes pensado<a href=\"https:\/\/www.urbecom.com\"><strong> crear una tienda online<\/strong><\/a>, perteneciente a una actividad econ\u00f3mica, te interesar\u00e1 saber a qu\u00e9 <strong>te obliga esta Ley<\/strong>.<\/p>\n<p style=\"text-align: left;\">En la p\u00e1gina web, deber\u00e1 aparecer en todo momento y de manera visible, la siguiente informaci\u00f3n:<\/p>\n<ul>\n<li style=\"text-align: left;\">El NIF, la direcci\u00f3n de correo electr\u00f3nico, el n\u00famero tel\u00e9fono o fax, as\u00ed como su denominaci\u00f3n social.<\/li>\n<li style=\"text-align: left;\">Los c\u00f3digos de conducta a los que pertenezca la empresa.<\/li>\n<li style=\"text-align: left;\">Los <strong>productos y los precios de los mismos<\/strong> (mostrando siempre el coste de los impuestos o los gastos de env\u00edo en el caso de que los hubiera).<\/li>\n<li style=\"text-align: left;\">La informaci\u00f3n de inscripci\u00f3n registral.<\/li>\n<li style=\"text-align: left;\">Otros datos: autorizaci\u00f3n administrativa, colegiaci\u00f3n y titulaci\u00f3n acad\u00e9mica del personal que ejerza la actividad.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">En el caso de que la tienda online se haga publicidad a trav\u00e9s del correo electr\u00f3nico, habr\u00e1 que tener presente otras pautas, como:<\/p>\n<ul>\n<li style=\"text-align: left;\">Que esta <strong>publicidad debe ser clara<\/strong>, evitando que el mensaje pueda llevar a malos entendidos.<\/li>\n<li style=\"text-align: left;\"><strong>La empresa tendr\u00e1 que identificarse<\/strong> en todo momento, de manera que el cliente sepa a qui\u00e9n corresponde.<\/li>\n<li style=\"text-align: left;\">Si ocurre que a trav\u00e9s de un email se env\u00edan mensajes SMS, habr\u00e1 que tener <strong>la solicitud o autorizaci\u00f3n del cliente<\/strong>, adem\u00e1s de mostrar el mensaje con la palabra \u201c<strong>publicidad<\/strong>\u201d o \u201c<strong>publi<\/strong>\u201d, y facilitar al usuario la baja de este servicio de manera simple.<\/li>\n<li style=\"text-align: left;\">Si los en los correos adem\u00e1s enviamos ofertas, juegos, o concursos, habr\u00e1 que identificarlos como lo que son, y <strong>explicar las condiciones con sencillez<\/strong>, de manera que en el futuro no haya equ\u00edvocos.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Por tanto, con esta Ley (<a href=\"https:\/\/es.wikipedia.org\/wiki\/Ley_de_Servicios_de_la_Sociedad_de_la_Informaci\u00f3n\">LSSI<\/a>) el usuario conseguir\u00e1 <strong>mayor protecci\u00f3n y seguridad en la\u00a0tienda digital<\/strong>, ya que estar\u00e1 \u00a0siempre informado de \u00a0los datos del anunciante, y podr\u00e1 visualizar en todo momento los precios y los servicios que ofrece. Y adem\u00e1s tendr\u00e1 el derecho a decidir si desea recibir correos promocionales, o darse de baja de ellos en el caso de que en su d\u00eda los hubiera autorizado.<\/p>\n<p style=\"text-align: left;\">Tambi\u00e9n contar\u00e1 con el <strong>derecho a poder obtener las condiciones\u00a0 generales<\/strong> antes de llegar a realizar el pedido. Y a todo esto hay que a\u00f1adir, que el cliente adem\u00e1s contar\u00e1 con la gran ventaja de poder beneficiarse del r\u00e9gimen que contempla la Ley de ordenaci\u00f3n del comercio minorista para todas las ventas a distancia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La LSSI (Ley de Servicios de la Sociedad de la Informaci\u00f3n y de Comercio Electr\u00f3nico) es la Ley encargada de regular el tema del comercio electr\u00f3nico. De manera que si tienes pensado crear una tienda online, perteneciente a una actividad econ\u00f3mica, te interesar\u00e1 saber a qu\u00e9 te obliga esta Ley. En la p\u00e1gina web, deber\u00e1 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[211,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es la LSSI? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"description\" content=\"La LSSI es la Ley encargada de regular el tema del Ecommerce. 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